Helium 10 Review: Is It Worth The Hype?

If you’re planning to start your Amazon FBA journey and are wondering whether or not to go for Helium 10, this article will guide you through it. After using the tool rigorously and testing out all its features, we’ve created this unbiased and in-depth Helium 10 review to help you out.

What is Helium 10?

Helium 10 is a comprehensive suite of Amazon FBA tools to help you with product research, SEO, competitor spying, and many different aspects. With access to over 200 million products across the Amazon ecosystem, Helium 10 provides exceptionally accurate market estimation, price trends, and keyword listing.

Helium 10 Overview

What sets it apart from other tools is that you do not have to pay for individual services such as product research or keyword management. This is an all-in-one platform, offering a plethora of features in one package that may help you gain an advantage over your competitors.

Features and Tools

With Helium 10, you get over 20 tools to manage your overall footprint on the Amazon FBA. From extensive product research to real-time profit estimation, the platform provides several value-added services to assist you in understanding the Amazon ecosystem and developing appropriate strategies. Let’s take a look at some of them.

Wide Product Research: BlackBox Tool

You can base your product research on various filters such as price fluctuation, sales history over time, item rating, etc.

Helium 10 Black Box

With the BlackBox tool, it’s convenient to find the product that is dominating the market, the profit it generates, and information about other merchants selling the same product. You may also evaluate the monthly sales history of products from various niches, helping you to develop a better approach for successfully launching your product.

Keyword Management

Helium 10 offers a variety of tools to help you search and implement the right keywords for your product.


Helium 10 Magnet

Magnet tool makes keyword research simple, allowing you to find a wide range of keywords relevant to your product. Simply enter the keyword into Magnet search, and you will be presented with a catalog of all the matched keywords in a matter of seconds. There are filters available to broaden your search areas, such as the number of trending products, the search volume filter, and the number of words in a key phrase.


Helium 10 Cerebro

Cerebro, like Magnet search, helps to identify the most relevant keywords for a given product. The only distinction is that the Cerebro search is based on the product ASIN (Amazon Standard Identification Number). Along with the suitable keywords, you also get data linked with each keyword, such as search volume and trending products. Cerebro IQ Score is calculated by combining all Cerebro data; the higher the score, the better the keyword.


The Frankenstein tool helps you refine the keyword research from Cerebro and Magnet even further. This tool’s primary job is to retrieve a list of keywords from Magnet or Cerebro and provide you with the most relatable ones. The optimization is largely focused on grammatical filters, such as deleting duplicate words from the list, employing uppercase/lowercase, keyword length, and so on.

Listing Optimization – Scribble

A Scribble is a tool for optimizing your product listing, which eventually helps your product climb higher on search results. Scribble determine various parameters such as the type of keyword, the number of keywords that need to be used, the title length, etc, to provide you with the best possible product listing.

Helium 10 Scribbles

The major purpose of developing a well-optimized product listing is to improve your product’s rating, thus attracting more organic traffic and ultimately increasing your sales. That is exactly what scribbling accomplishes for you. It ensures that all of the relevant keywords are included in your product description. 

You don’t need to manually check whether the particular keyword has been used or not since scribble takes care of it and prepares a product listing for you, leaving you without the risk of excluding any vital keywords.

Financial Analysis

As the name implies, financial analysis allows you to evaluate the overall profit margin of your products. This tool provides a complete financial analysis of the products you sell. You can easily follow the top-performing product that provides the highest profit over a specific time period while removing the product offering no dividend. 

Financial analytics also provides you with vital information such as net profit, inventory management, sales analytics, and so on, allowing you to prepare your strategies accordingly.

Chrome Extension: 

X-Ray – A Google Chrome web browser plugin – is one of Helium 10’s most eye-catching features. It is a collection of web-based tools that allows you to control your seller account activities with only a few clicks.

Helium 10 Chrome Extension

It’s quite simple to download and install the extension to your web browser, which you can use while surfing Amazon for more information about trending products and other competitive aspects related to them. You can also obtain pertinent data such as your competitors’ inventory levels, the top 100 ASIN from a niche, and so on. 

You can also use a review downloader to download bulk reviews in order to gain a better understanding of the product’s performance. In contrast, an inventory level check provides insight into your competitors’ inventory levels, allowing you to base your product listing on your competitors and capitalize on their low inventory.

Inventory Management and Protection 

Inventory management makes it incredibly simple to view and manage your inventory directly from the dashboard. The management tool highlights the products that are in stock or need to be restocked. You can also use the application to place purchase orders with your suppliers. Inventory management also helps with the restocking process by making recommendations on what needs to be ordered and when based on the reorder frequency. 

Inventory protector allows you to keep your inventory by frequently performing stock inspections, sales analysis, etc. Some scammers or competitors may try to buy a large quantity of your product during the discount time, wiping out your entire inventory as well as profit. You can manage the number of products sold at any time with Inventory Protector.

Helium 10 Black Box: 

Helium 10 Black Box is a niche research tool that helps sellers drill down to high details to find profitable product opportunities based on strict criteria such as monthly sales, competition, and search volume, so if you want to search for products with high search volume, lots of reviews, and decent pricing. 

Helium 10 Black Box

Helium 10 black box provides the most accurate data for any Amazon research tool and product finder in the market. No eCommerce tools or software offers the most reliable Amazon sales history that Helium 10 can deliver with the most reliable Black Box tool. 

Black Box is doing most of the work for you. Instead of deliberating niches manually searching by price, volume, and reviews. You just need to click only a few buttons, and Black Box gives you thousands of product ideas. 

Advantages of Using Helium 10

Helium 10 offers everything from a sophisticated product research engine to financial analysis. The key benefit of using it is that you can get a sense of current market trends as well as your competitors’ strategies. The platform assists you in locating the top-selling products from various niches, as well as vital information about the product such as sales history, pricing information, past patterns, and so on. 

You may also check how much profit the product generated for your competitors over a given time period. When you have gathered all of this information, you are free to develop your strategy to push your product forward using other facilities available such as keyword search and listing optimization. 

The scribble tool literally creates the magic with the keywords and product listing to help your product appear higher in the search result, thus generating more traffic for your product. This will boost your product’s ranking on Amazon’s marketplace, resulting in more sales.

Helium 10 Pricing Plan:

Note: Check out our exclusive Helium 10 Coupon Code to save some extra bucks.

Helium 10 Pricing Plan


It’s a beginner’s pack that starts at $39/month. In the starter pack, you get full access to Chrome extension, financial analytics, and Product research tool. You also get keyword research assistance along with listing optimization and much more. 

This pack includes a Freedom Ticket Amazon FBA training program worth $997. If you are starting out as an FBA seller and looking for an entry-level solution for your business, you can opt for the Starter plan.


A platinum plan is the most suitable option if you want to grow your presence as an FBA seller. 

The plan costs you $99/month, allowing you access to all product research, keyword research tools, and PPC analytics. You also get the facility to track thousands of keywords in real-time, plus the tools to create QR codes, product inserts, and much more.


The diamond plan is more suitable for the well-established Amazon sellers who are aware of the market. This plan costs you $249/month where you get all the features from Starter and Platinum plans. Furthermore, you get full access to Amazon PPC management and Walmart marketplace tools. The diamond plan gives you the option for multi-user login along with 4 seller central account connections.

The elite plan is designed for advanced sellers looking to increase frequent sales on Amazon. At a $399/month price, this plan offers you complete access to helium 10 tools, an online training facility with market experts, and a quarterly physical training program. The plan also includes access to a private Facebook group and an Amazon FBA training program.

What is Helium 10 Freedom Ticket? 

Freedom Ticket is the best program for those who want to create a niche for themself and have the ability to think out of the box so that they can utilize their experience to become the best entrepreneur. 

Freedom Ticket helps you sell on Amazon and clearly understand what you need to be a successful entrepreneur. It also offers a course that helps you successfully run your Amazon FBA business. 

Pros & Cons of Helium 10: 

Here we have listed the pros & cons of Helium 10. Let’s have a look.  


  • Allow competitor spying
  • Keyword Research
  • Follow up keywords
  • List optimization
  • Inventory protection 
  • Browser Extension 
  • Product monitoring and hijack alert 
  • Index Checker 
  • Product Research 
  • Keyword Tracking


  • Limitations in Starter plan
  • Customer support needs to improve

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Final Verdict:

You’ve got it now. Hopefully, this in-depth analysis will assist you in comprehending the features and functionality that Helium 10 offers. Selling a product on Amazon has never been easy. Helium 10 may prove crucial to you with a slew of high-quality functionalities that do the majority of the legwork for you to keep your business competitive and expanding. 

Although some other FBA seller tools are available in the market that provide comparable features, the ease of use sets Helium 10 apart from others. The user interface is incredibly easy to navigate and crafted in such a way that even as a novice, you always know where to look for a specific piece of information. So, whether you’re new to the Amazon business environment, trying to grow your customer base, or a seasoned pro, Helium 10 offers everything you need.

Frequently Asked Questions:

How do I sign up for Helium 10?

Signing up for Helium 10 is fairly easy. You need to provide your details, such as name, email, etc, and then choose the plan of your choice and the payment method. However, there is a free version of the product that permits you to use some of the tools. 

Is helium 10 better than Jungle Scout?

The choice depends on you and your business requirement. Jungle Scout is more beginner-friendly, while Helium 10 is more suitable for an established business. With jungle scout, you get a more precise data analysis, but when it comes to a complete all-in-one seller tool, Helium 10 is the perfect choice for you.

What is the data accuracy of Helium 10?

According to the survey that was performed on several leading marketing tools, helium 10 provides you with the data at a high accuracy rate of 75%.

Does Helium 10 extension work with other browsers?

No, As of now, the Helium 10 extension tool supports only the Google Chrome browser. However, you can download the Helium 10 mobile application to have vital information regarding your FBA business at your fingertips. 

In which plan Adtomic includes?

You can get full access to Adtomic if you subscribe Diamond and Elite plan.

Do I need to purchase Freedom Ticket separately?

Helium 10 covers the value of the Freedom Ticket on Platinum, Diamond, and Elite plan. If you want only Freedom Ticket separately you need to pay $997.

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