7 Best Amazon Keyword Research Tool [Updated 2023]

Are you looking for the best Amazon keyword research tool in 2023? If yes, you have come to the right place. This article will discuss the seven best Amazon keyword research tools available today. These tools will help you identify the most profitable keywords for your Amazon listings and Amazon FBA businesses.

Furthermore, they will also provide you with valuable information such as keyword difficulty ratings, free versions of their keyword tools, and much more. With these tools at your disposal, you can easily create effective SEO strategies to help drive more traffic to your pages and increase sales on Amazon.

But how do you choose from the hundreds of tools in the market? Here is a simplified list of the best keyword research tools. 

These tool selections are based on keyword accuracy, product listing abilities, keyword ranking, available database, and pricing. Here are 7 of them.  

  • Jungle Scout – Your top keyword research tool
  • Sonar Amazon Keyword Tool – Find in-demand products easily 
  • Helium 10- Magnet 2 – Discover High-Volume Keywords for Amazon
  • Keyword Inspector – Perform keyword search based on country and location
  • Viral Launch Amazon Keyword Research Tool – Power and Accuracy for Keyword Research
  • Merchant Words Keyword Tool – Get Effective Long-tailed keyword suggestions
  • Sellzone by Semrush – The Most Advanced Keyword Tool

So without further ado, let’s explore these seven excellent Amazon keyword research tools that can help you improve your Amazon search rankings in 2023!

List Of 7 Best Amazon Keyword Research Tool

Here is a list of the best Amazon Keyword Research Tools, let’s dive into it.

1. Jungle Scout – Your Top Keyword Research Tool

Jungle scout has named their keyword tool the keyword scout, and it has a different subscription plan. 

Keyword Scout provides one of the best accuracies for keywords in the market. These are some features that Keyword Scouts can perform. 

Jungle Scout Overview

It can help you identify and match your product with high-converting keywords. I can find the keyword your competitors are using to make the most sales so that you can add them to your list.  

You can also get estimates on how much it would take to rank for a certain keyword. You can even get how much effort you need to put in to rank for a certain keyword. 

Jungle Scout has the following Key Features: 

Key Features:

  • Provides relevant keywords with the cheapest cost-per-click for PPC campaigns. 
  • Filters the best long-tailed Keywords
  • Find the best keyword plan among Amazon’s standardized product groups.
  • Reveal Keyword Search Volume.
  • Find high-ranking keywords
  • Keyword performance data — search volume, tracking, PPC costs, etc. 


Note: Check out our Jungle Scout Discount Coupon here if you want to save some extra bucks.

Jungle Scout Pricing Plan

To use the keyword scout, you need a Jungle Scout plan. Pricing for jungle scout starts at $49/month. You can also get access to the Keyword Scout with this plan. 

2. Sonar Amazon Keyword Tool by Sellics – Easily Find in-demand products.

To use the keyword scout, you need a Jungle Scout plan. Pricing for jungle scout starts at $49/month. You can also get access to the Keyword Scout with this plan. 

Sonar Overview

The tool allows you to access first-hand keyword data. This data gives an idea about customers’ interest in buying Amazon products. You can use this keyword data to identify which products are in demand.

Using Sonar, you can quickly find the most helpful and valuable keywords for Amazon products. It will give you the keywords you need to employ in your campaigns.

The Sonar Amazon Keyword tool can help you optimize your product listings. You will also gain access to many targeted audiences by placing those keywords that customers are researching. 


  • Project Overview 
  • Standard Keyword Metrics 
  • Keyword Optimization
  • Keyword Index Checker: Rank your products according to keywords 
  • Sonar reverse ASIN Search
  • Frequent words – Add commonly used keywords manually 


Sonar Amazon Keyword tool is free for all sellers on the Amazon platform.

3. Helium 10 — Magnet2 – Discover High Volume Keywords for Amazon

Note: To get more details on Helium 10, check out our Helium 10 Review here.

Helium 10 has been providing a suite of tools for Amazon sellers and has developed a powerful keyword tool called Magnet2

Helium 10 Magnet2 Overview

Magnet2 can help you find keywords that are frequently used by a lot of Amazon sellers. With access to the world’s largest database of commonly used search terms on Amazon, it can generate effective keywords. 

You can use Helium 10 magnet in major Amazon markets to get effective leads. If you want to test the efficiency of Magnet 2 for your business, you can always search for 2 keywords and see the results. 

Key Features:

  • Exact phrase search volume
  • More Developed  filters to shortlist keywords 
  • Magnet IQ Score 
  • Provides estimated search volume and more
  • Broad phrase search volume
  • Provides sponsored ASIN details
  • Competing products and headlines for Amazon standardized products. 


Note: Check out our Helium 10 Discount Coupon to save some extra bucks.

To get a Magnet 2 keyword researcher, you have to get a Helium 10 plan. A helium 10 plan starts at $39/month. You also get several Amazon Seller tools.

4. Keyword Inspector – Perform keyword search based on country and location

A keyword inspector can help you reduce irrelevant keywords from your keyword search. It can perform reverse ASIN searches based on countries and specific locations that you sell in. 

Keyword Inspector Overview

With the most recent software updates, you can find millions of keywords. You can also find the best combinations to optimize your listings.

You can use keyword inspector to do product and keyword research. It can also get insights into competitors and brands to spot chances.


  • Free Amazon Suggestions Tool.
  • Indexation Tester.
  • Keyword Trends Tool 
  • Free Amazon Search Terms Optimizer Tool.


Pricing starts at $99/month. There are more advanced plans that offer more features for the software. There is also a 14-day free trial. Once you’ve logged in, you’ll have access to various helpful research tools.

5. Viral Launch — Amazon Keyword Research Tool – Power and Accuracy for Keyword Research

If you are looking for power and accuracy with keyword research tools, only some keyword tools can beat the Viral Launch keyword research tool. 

It offers the most complete and dependable keyword research tool. It is available for conducting effective keyword research.

Viral Launch Overview

Viral Launch is very easy to use. You only need to find and put the specific keyword you want or the one your competitor uses. With these few details, Viral Launch swings into action. It provides you with a very efficient keyword list. 

You can also use Viral Launch to remove irrelevant keywords. Viral Launch also supports all Amazon Marketplaces you can find. This creates a large pool of data to work with. 

Key Features

  • Precise search volume 
  • Historical search volume 
  • Keyword listing Analyzer
  • Suggested PPC bid cost provided
  • Competitors advertising keywords


Note: Check out our Viral Launch Coupon Code to save some extra bucks.

Viral Launch starts at $69/month. You can find other sophisticated plans for Viral Launch, but if you are starting, this plan is for you.

6. Merchant Words – Get Effective Long-tailed keyword suggestions 

Merchant words is another recommended keyword tool for sellers on Amazon. It helps you build your business with vast tools and services.

MerchantWord Overview

The Merchant Word database has been 7 years in building, giving you access to tested and proven keyword analytics. 

Merchant Words give you long-tail keyword suggestions which are effective but have yet to be noticed by many.

With Merchant Words keyword data tools, you can quickly identify product opportunities. You can also assess the general Amazon market and conduct effective keyword research.

Key Features: 

  • Find and multiply related keywords
  • Provide Keywords that are according to seasonal variation. 
  • Creates a Digital keyword shelf to beat the competition
  • Explore and Analyze keywords 
  • Powerful ASIN lookup tool
  • Research Editing


Merchant Words Keyword tool starts pricing at $29/month. If you intend to use it for a wider reach, you can find the more expensive plan that suits your needs and intentions. Instead, they offer a 14-day money-back guarantee if you change your mind at the last minute.

7. Sellzone by SEMRUSH – Most Advanced Amazon Keyword Tool

Semrush is one of the most popular online tools available today. They have created a tool you can use to research keywords and named it Sellzone. 

Sellzone Overview

Sellzone has made the most advancement compared to other keyword tools for FBA sellers on Amazon. 

Sellzone can help you increase your sales volume on Amazon through features like keyword indexing. In addition, it has access to the biggest keyword database available anywhere online. 

It is easy to access keywords that are frequently used by the majority of Amazon sellers. You can get more buyers to see your products on search engines. 

Key Features:

  • Filters and sorts keywords using Artificial Intelligence. 
  • Moves keyword lists to other software
  • Finds and Matches relevant keywords. 
  • Gives precise results for Amazon keywords 
  • Find the best keywords with minimum competition. 


The smallest plan for Sellzone goes for $50 monthly. With this basic plan, you can find other Amazon tools you need as an FBA seller. 

How are Amazon keywords related to product relevance?

Amazon keywords are essential when it comes to product relevance. Amazon sellers use them to optimize their products and increase visibility in search results. Using the best Amazon keyword tools, Amazon Sellers can help improve their products’ visibility on the platform and increase sales.

The free tool provided by Amazon helps sellers research relevant keywords that will help them get more customers and optimize their listings. This free keyword research tool helps sellers find the right words to use in product descriptions, titles, tags, etc., so their products appear in more searches.

Additionally, Amazon SEO tools such as Keyword Tool Dominator can help sellers boost their rankings for particular keywords, which will help them reach even more potential buyers.

With these tools, sellers can use keywords to ensure that their products are visible and relevant on Amazon platforms. Ultimately, using the right keyword tools will help Amazon sellers increase visibility and product relevance on the platform.

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Amazon is a very competitive e-commerce marketplace. That means you need all the help you can get. Each of the tools mentioned above can significantly increase your business. 

That said, the tool you use will depend on what you are looking to achieve. It will also depend on your budget and what level your business is already at. 

For our recommendation, the Jungle scout keyword tool and Sellzone are far ahead of the rest. It is closely followed by magnet 2 and the viral Launch.

If you want to test out how keyword research works before paying any money, you are safer with Sonar by sellics. 

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