As e-commerce continues to grow and dominate the retail industry, Amazon has become a top platform for businesses to sell their products online easily. However, with thousands of products on the site, it cannot be easy to stand out.
That’s where Amazon PPC (pay-per-click) advertising comes in. By utilizing Amazon PPC, businesses can place their products at the top of search results and increase their sales. To make the most of Amazon’s PPC, businesses need the right tools to manage and optimize their campaigns.
This article will explore the best Amazon PPC software tools to help businesses maximize their advertising efforts and succeed in the world’s largest online marketplace.
Why Is It Important to Have a Powerful PPC Management Tool or Software?
A powerful PPC management tool or software is essential for any digital marketer. It helps to make setting up and managing campaigns much easier and faster. With this tool, marketers can track key performance indicators such as clicks, impressions, cost-per-click, conversion rate, and more.
This allows them to make informed decisions on optimizing their campaigns and maximizing ROI. Additionally, it provides real-time insights into customer behavior which can be used to create targeted ads that reach the right audiences.
This increases the chances of success for any campaign. In summary, having a powerful PPC management tool can help your business maximize its return on investment from its PPC campaigns by saving time, reducing costs, and providing valuable insights into performance. This can help you make better decisions about optimizing and managing your PPC campaigns for maximum success.
7+ Best Amazon PPC Software (2023)
Here we have listed 5+ best Amazon PPC Software there.
Adtomic by Helium 10- Your AI-powered PPC automation software.
Viral Launch – Your reliable selling tool
SellerApp– Your real time market analyser
Teikametrics– Your customizable market PPC software
Zon. tools – Your favorite ad segmentation PPC software
1. Helium 10
Adtomic by Helium 10 is the PPC of choice for most Amazon sellers, with some Helium 10 features having different names, so users can easily find them.
Some names of these features include the BlackBox, trendsetter, adtomic, Frankenstein, etc.
The Adtomic PPC is a pay-per-click software that helps maximize your ads’ profits.
It will help you design a proper campaign with artificial intelligence. While it does this, your advertising cost will also reduce. 
Adtomic will also help you obtain useful information on organic and paid sales and learn how to utilize them.
BlackBox is a product research tool that generates results from data collected from over 450 Million products on Amazon. Many more features make Helium 10 the most sought-after product, and here is a brief rundown of them.
Key Features of Helium 10:
- u003cliu003eMagnet Tool: Product Databaseu003c/liu003eu003cliu003eBlack Box Product researchu003c/liu003eu003cliu003eScribbler: Product Descriptionu003c/liu003eu003cliu003eAdtomic: PPC Manageru003c/liu003eu003cliu003eKeyword tracker: Track keywordsu003c/liu003eu003cliu003eIndex Checker: Identify indexed wordsu003c/liu003e
When it comes to plans, Helium might be on the high side, but it is good value for your money. It starts from $39.99 and goes up to $249.99
When you subscribe to a plan, you have up to 30 days to decide you want your money back.
Starter Plan: $39/month, Platinum Plan: $99/month, Diamond Plan: $249/month, Eliter Plan: $399/month
If you are willing to choose Adtomic by Helium 10, then save a few bucks on your purchase with exclusive Helium 10 Coupon & Discount.
2. Kinetic BY Viral Launch:
Much guesswork goes into selling products on Amazon. For example, you need to find the right product that customers are willing to buy.
You must also list the products properly so your customers can find them. These are just two of the many things you need to do.
If you want to control all the aspects of your campaign, Kinetic PPC will help you do that.
It allows you to control every aspect of your automation so that you know what goes on behind the scenes. That way, guesswork is eliminated.
The Kinetic PPC tool also provides a comprehensive report of your adverts.
Regarding pricing, Viral launch plans start at $69.99 and go up to $199 monthly.
Key Features of Viral Launch:
- u003cliu003eProduct Discovery tool u003c/liu003eu003cliu003eCompetitor Intelligence u003c/liu003eu003cliu003eList Builder u003c/liu003eu003cliu003eSplit Testing u003c/liu003eu003cliu003eListing Analyzer u003c/liu003eu003cliu003eMarket Intelligence u003c/liu003eu003cliu003eKinetic PPCu003c/liu003e
We also have an exclusive Viral Launch Coupon Code to help you save more money on your purchase.
3. SellerApp
As a seller on Amazon, your products need optimization for the Amazon search engine. Hence, it would be best to have a tool that offers you effective product SEO. SellerApp is that tool.
You can plan your PPC campaign around an effective SEO with an AI and ML-powered tool. With that, your customer sees your product.
The keyword analyzer can help you assemble all your PPC campaign results. With this result, you can maximize your PPC advert on Amazon.
SellerApp offers customer support to walk you through the product if you face any challenges.
The pricing for Sellerapp starts at $39 monthly.
Sellerapp combines a lot of the features that eCommerce owners need. For example, you do not need to subscribe to multiple apps to manage your PPC.
Key Features
- u003cliu003eKeyword Research: Find important keywordsu003c/liu003eu003cliu003eKeyword Tracking: Show Keyword Performanceu0026nbsp;u003c/liu003eu003cliu003eIndex Checker: Check keyword indicesu003c/liu003eu003cliu003eProduct research: Find Profitable Productsu003c/liu003eu003cliu003eSellers tracking: Track your competitionu0026nbsp;u003c/liu003e
4. Teikametics PPC Campaign Optimizer
Amazon sellers need all the insight they can get and apply them to PPC campaigns.
If you want software that finds and applies all the tips you need to create an effective PPC campaign in real-time, Teikametrics PPC software is specifically made for you.
With Teikametrics PPC Campaign optimizer, your products become more visible, increasing sales.
Teikametrics also offers suggestions of what to improve and what to avoid at the end of a campaign.
Another unique feature of the Teikametrics PPC Campaign analyzer is that you can set your important keywords and your bid budget.
Teikametrics can handle the rest from your dashboard.
Key Features of Teikametrics:
- u003cliu003eAlgorithm Bidding Optimization: Optimize PPC bidsu003c/liu003eu003cliu003eReporting tools: Track your datau003c/liu003eu003cliu003eFBA Overview Dashboard: General Controlu0026nbsp;u003c/liu003eu003cliu003eProfit Analysis tools: Analyze Ad efficiencyu003c/liu003eu003cliu003ePPC Management/Sponsored products and sponsored brand optimization.u0026nbsp;u003c/liu003eu003cliu003eInventory management: Manage Product Listingu0026nbsp;u003c/liu003eu003cliu003eKeyword ranking research: Find relevant keywordsu003c/liu003eu003cliu003eA/B testing: Split test campaignsu003c/liu003eu003cliu003ePPC campaign optimizer: Maximize your campaignu003c/liu003eu003cliu003eProduct review analysis: Compares between products.u0026nbsp;u003c/liu003e
When it comes to pricing, Teikametrics has a unique pricing model.
They run a free plan for businesses with less than $10,000 monthly ad spend, then charge 3% of your ad budget from $10,000 upwards.
5. Zon.Tools
Zon.Tools is a 2-in-1 Amazon PPC software combining PPC management and ad automation in one tool, further ahead of the rest.
One unique feature of Zon is that you can create multiple segments of your ads and manage them individually.
This feature also allows you to monitor your ads on the Amazon website and know when it is not performing well.
Zon.Tools incorporate prevailing best practices into your adverts. These are obtained through data, giving you an edge and reducing your advertising cost.
Key features:
- u003cliu003eTarget Miner: Find keyword opportunitiesu003c/liu003eu003cliu003eKeyword miner: Find relevant keywordsu003c/liu003eu003cliu003eKeyword recycler: Reuse keywords intelligentlyu003c/liu003eu003cliu003eBid gambler: Place an automatic bidu003c/liu003eu003cliu003eTerminator: Find the competition’s keywordsu003c/liu003eu003cliu003eKeyword guardian: Keyword use guideu003c/liu003eu003cliu003eBid-nailer: Place required bids. u003c/liu003e
Zon.Tools pricing starts from $9 monthly and increases as you use more features.
6. Perpetua
Perpetua is also the best PPC that you should appraise once. This is a multichannel platform for eCommerce, which means you can manage not only the Amazon Ads campaign but also marketplaces like Target, Walmart, and many more. With this tool, you can boost your growth to the next level.
Its automated campaign, execution, and optimization help to save your time. It would be best to input your campaigns like growth, profitability, and awareness now, leaving the rest to the Perpetua ad engine.
Perpetua’s pricing plan starts at $250 per month and goes up to $550 monthly.
Key Features:
- u003cliu003eMarketplace Ads optimization u003c/liu003eu003cliu003eVideo Advertising u003c/liu003eu003cliu003eDisplay Advertising u003c/liu003eu003cliu003eMarket Inteligence Report u003c/liu003eu003cliu003eAutomated Campaign Executionu003c/liu003eu003cliu003eCustom Themeu003c/liu003e
7. Sellics:
Sellics is the best choice for those who want to become the best Amazon advertising because it is one of the best advertising platforms on the internet. It helps you automate your campaign management based on the rules you set or decide by the AI. Sellics provide many features such as keyword research, Ad scheduling, target ACOS settings, and bid management automation.
Sellics AI algorithm can easily evaluate sales and manage your campaign and keyword cluster. It also offers access to additional tools, such as a review management tool and SEO optimization.
Key Features:
- u003cliu003eKeyword Ranking u003c/liu003eu003cliu003eReview Management Tool u003c/liu003eu003cliu003ePPC Management u003c/liu003eu003cliu003eAmazon PPC Software u003c/liu003eu003cliu003eProfit Tracking u003c/liu003eu003cliu003eAd optimization u003c/liu003e
Conclusion: Best Amazon PPC Software (2023)
In conclusion, the best Amazon PPC software for 2023 is undoubtedly Helim10-. It offers a comprehensive suite of features to manage and optimize your PPC campaigns easily. It has an intuitive interface and provides detailed insights into the performance of your campaign, making it easy to track and improve your results.
Additionally, its budgeting capabilities make it easy to stay within your budget while maximizing returns on investment. Furthermore, the support team is knowledgeable and professional, assisting when needed. With all these features combined, Sellics will offer the best Amazon PPC solution in 2023.