8 Best Amazon PPC Software Of 2023 (Top Picks)

As e-commerce continues to grow and dominate the retail industry, Amazon has become a top platform for businesses to sell their products online easily. However, with thousands of products on the site, it cannot be easy to stand out.

That’s where Amazon PPC (pay-per-click) advertising comes in. By utilizing Amazon PPC, businesses can place their products at the top of search results and increase their sales. To make the most of Amazon’s PPC, businesses need the right tools to manage and optimize their campaigns.

This article will explore the best Amazon PPC software tools to help businesses maximize their advertising efforts and succeed in the world’s largest online marketplace.

Why Is It Important to Have a Powerful PPC Management Tool or Software?

A powerful PPC management tool or software is essential for any digital marketer. It helps to make setting up and managing campaigns much easier and faster. With this tool, marketers can track key performance indicators such as clicks, impressions, cost-per-click, conversion rate, and more.

This allows them to make informed decisions on optimizing their campaigns and maximizing ROI. Additionally, it provides real-time insights into customer behavior which can be used to create targeted ads that reach the right audiences.

This increases the chances of success for any campaign. In summary, having a powerful PPC management tool can help your business maximize its return on investment from its PPC campaigns by saving time, reducing costs, and providing valuable insights into performance. This can help you make better decisions about optimizing and managing your PPC campaigns for maximum success.

Top 8 Amazon PPC Software Picks for 2023

Here we have listed the 8 best Amazon PPC Software there.

SR. No.


Best For


Adtomic by Helium 10

Automated campaign management, keyword research


Kinetic PPC by Viral Launch

Manual campaign management, analytics



Keyword research, campaign analytics



Automated bid management, campaign optimization



Keyword research, rank tracking



Automated campaign creation and management



Keyword research, campaign analytics



Automated bid management, campaign creation

1. Adtomic By Helium 10

Adtomic by Helium 10 is the PPC of choice for most Amazon sellers, with some Helium 10 features having different names, so users can easily find them.

Some names of these features include the BlackBox, trendsetter, adtomic, Frankenstein, etc.

The Adtomic PPC is a pay-per-click software that helps maximize your ads’ profits.

It will help you design a proper campaign with artificial intelligence. While it does this, your advertising cost will also reduce. Best Amazon PPC Software - Helium 10

Adtomic will also help you obtain useful information on organic and paid sales and learn how to utilize them.

BlackBox is a product research tool that generates results from data collected from over 450 Million products on Amazon. Many more features make Helium 10 the most sought-after product, and here is a brief rundown of them.

Key Features of Helium 10

  • Automate bidding, budgeting, and advertising campaigns.
  • Track keyword rankings with daily updates. 
  • Analyze competition to improve product targeting.
  • Create automated rules with bid adjustments.
  • Monitor trends in the Amazon marketplace.


When it comes to plans, Helium might be on the high side, but it is good value for your money. It starts from $39.99 and goes up to $279.99

When you subscribe to a plan, you have up to 30 days to decide you want your money back.

Starter Plan: $39/month, Platinum Plan: $99/month, Diamond Plan: $279/month, Eliter Plan: $399/month

If you are willing to choose Adtomic by Helium 10, then save a few bucks on your purchase with exclusive Helium 10 Coupon & Discount.

2. Kinetic PPC By Viral Launch

Much guesswork goes into selling products on Amazon. For example, you need to find the right product that customers are willing to buy.

You must also list the products properly so your customers can find them. These are just two of the many things you need to do.

If you want to control all the aspects of your campaign, Kinetic PPC will help you do that.

Viral Launch - Kinetic

It allows you to control every aspect of your automation so that you know what goes on behind the scenes. That way, guesswork is eliminated.

The Kinetic PPC tool also provides a comprehensive report of your adverts.

Regarding pricing, Viral launch plans start at $69.99 and go up to $199 monthly.

Key Features of Viral Launch

  • Automated keyword optimization to maximize PPC performance.
  • Comprehensive reporting dashboard to monitor campaigns.
  • Analyze competitor products to find growth opportunities.
  • Customizable bidding strategies to maximize budget efficiency.
  • Advanced search term reporting for a better understanding of customer intent.


Viral Launch plans start at $69 monthly and can go up to $199 monthly, depending on the plan chosen. All plans come with a 14-day money-back guarantee.

We also have an exclusive Viral Launch Coupon Code to help you save more money on your purchase.

3. SellerApp

As a seller on Amazon, your products need optimization for the Amazon search engine. Hence, it would be best to have a tool that offers you effective product SEO. SellerApp is that tool.

You can plan your PPC campaign around an effective SEO with an AI and ML-powered tool. With that, your customer sees your product.

The keyword analyzer can help you assemble all your PPC campaign results. With this result, you can maximize your PPC advert on Amazon.


SellerApp offers customer support to walk you through the product if you face any challenges.

The pricing for Sellerapp starts at $39 monthly.

Sellerapp combines a lot of the features that eCommerce owners need. For example, you do not need to subscribe to multiple apps to manage your PPC.

Key Features 

  • Automates tedious tasks like bid adjustments and keyword research.
  • Advanced analytics to track performance metrics in real time.
  • Optimized campaign strategies to help you get the most out of your budget.
  • Automatically identifies profitable keywords for targeting.
  • Ability to set budgets and bid limits with just a few clicks.


The pricing for Sellerapp starts at $39 monthly.

4. Teikametics

Amazon sellers need all the insight they can get and apply them to PPC campaigns.

If you want software that finds and applies all the tips you need to create an effective PPC campaign in real time, Teikametrics PPC software is specifically made for you.

With Teikametrics PPC Campaign Optimizer, your products become more visible, increasing sales.

Teikametics - Overview

Teikametrics also offers suggestions of what to improve and what to avoid at the end of a campaign.

Another unique feature of the Teikametrics PPC Campaign analyzer is that you can set your important keywords and your bid budget.

Teikametrics can handle the rest from your dashboard. 

Key Features of Teikametrics

  • Automation of keyword bidding, budget allocation, and ad scheduling.
  • Advanced analytics for better performance insights and trend analysis.
  • Track campaigns with a comprehensive management dashboard.
  • Ability to test different bids and strategies quickly.
  • Alerts for potential changes in metrics.


When it comes to pricing, Teikametrics has a unique pricing model. 

They run a free plan for businesses with less than $10,000 monthly ad spend, then charge 3% of your ad budget from $10,000 upwards.

5. Zon.Tools 

Zon.Tools is a 2-in-1 Amazon PPC software combining PPC management and ad automation in one tool, further ahead of the rest.

One unique feature of Zon is that you can create multiple segments of your ads and manage them individually.

Zon.Tools - Overview

This feature also allows you to monitor your ads on the Amazon website and know when it is not performing well.

Zon.Tools incorporate prevailing best practices into your adverts. These are obtained through data, giving you an edge and reducing your advertising cost.

Key features

  • Automated keyword research and discovery.
  • AI-driven competitor analysis and insights.
  • In-depth reporting and performance tracking.
  • Detailed product analysis and optimization recommendations.
  • Automatically monitor and respond to changes in the market.


Zon.Tools pricing starts from $9 monthly and increases as you use more features.

6. Perpetua

Perpetua is also the best PPC that you should appraise once. This is a multichannel platform for eCommerce, which means you can manage not only the Amazon Ads campaign but also marketplaces like Target, Walmart, and many more. With this tool, you can boost your growth to the next level.

Perpetua Overview

Its automated campaign, execution, and optimization help to save your time. It would be best to input your campaigns like growth, profitability, and awareness now, leaving the rest to the Perpetua ad engine.

Key Features:  

  • Automate and simplify manual processes like bid optimization.
  • Track and monitor product performance in real-time for better results.
  • Utilize advanced AI algorithms for smarter bidding decisions.
  • Save time and money by reducing manual effort.
  • Create custom reports to understand your campaigns better.


Perpetua’s pricing plan starts at $250 per month and goes up to $550 monthly.

7. Sellics

Sellics is the best choice for those who want to become the best Amazon advertising because it is one of the best advertising platforms on the internet. It helps you automate your campaign management based on the rules you set or decide by the AI. Sellics provide many features such as keyword research, Ad scheduling, target ACOS settings, and bid management automation.

Sellics Overview

Sellics AI algorithm can easily evaluate sales and manage your campaign and keyword cluster. It also offers access to additional tools, such as a review management tool and SEO optimization.

Key Features: 

  • Automated bidding to maximize profits on Amazon Ads.
  • Analyzing campaign performance comprehensively to inform quicker decisions.
  • Advanced competitor intelligence to uncover profitable opportunities.
  • Accurate forecasting to help plan budgets and campaigns effectively.
  • Maximize Amazon search visibility with comprehensive keyword management.


Sellics offers two pricing options Advertising Advisor plan, $349/month quarterly or $259/month annually, and Managed Services plan, $1599/month quarterly or $1249/month annually.

8. Sellozo

Sellozo is the best Amazon PPC Software for those looking to reach their desired goals on Amazon. It helps users manage their campaigns effortlessly and cost-effectively with its user-friendly interface. 

Sellezo Overview

Sellozo has a powerful optimization engine that allows you to automate bid adjustments, target ACOS settings, and do keyword research quickly. Also, it provides an intuitive dashboard with real-time analytics to assist in making better advertising decisions.

Key Features:

  • Automatic bidding system for maximum ROI on Amazon Ads campaigns.
  • Optimize and monitor product performance with ease.
  • Intelligent AI algorithms for smarter bidding strategies.
  • Advanced competitor analysis tools to secure a competitive edge.
  • Comprehensive keyword management to maximize search visibility.


Sellozo currently not offers any plan, and you can request a demo for more details. 

Conclusion: Best Amazon PPC Software (2023)

 In conclusion, the best Amazon PPC software for 2023 is undoubtedly Helim10-. It offers a comprehensive suite of features to manage and optimize your PPC campaigns easily. It has an intuitive interface and provides detailed insights into the performance of your campaign, making it easy to track and improve your results.

Additionally, its budgeting capabilities make it easy to stay within your budget while maximizing returns on investment. Furthermore, the support team is knowledgeable and professional, assisting when needed. With all these features combined, Sellics will offer the best Amazon PPC solution in 2023.

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