Helium 10 vs Sellics: Amazon Seller Tools & Customer Support

When it comes to Amazon seller tools, Helium 10 vs Sellics are two heavyweights in the game. As an experienced e-commerce enthusiast, I’ve had the chance to dive deep into both platforms to see how they stack up against each other.

In this article, I’ll be sharing my insights on Helium 10 versus Sellics, highlighting the key features, benefits, and drawbacks of each tool.

As someone who’s always on the lookout for ways to optimize my Amazon business, comparing these two tools was a no-brainer.

With Helium 10’s robust suite of product research and optimization tools pitted against Sellics’ comprehensive analytics and PPC management capabilities, the choice between the two can be a tough one.

Join me as I break down the strengths and weaknesses of Helium 10 and Sellics to help you make an informed decision for your Amazon selling journey.

Helium 10 vs Sellics: A Comparative Analysis

Overview of Helium 10:

Helium 10 is a robust Amazon seller tool suite that offers various features to optimize product research, listing creation, and performance tracking. With tools like Black Box and Xray, I can efficiently find profitable products and analyze market trends to stay ahead of the competition.

Helium 10 vs Sellics

Their inventory management tool helps me organize stock levels and streamline operations. Furthermore, Helium 10’s keyword tracking and optimization tools have significantly improved my product visibility and sales performance on Amazon.

Overview of Sellics:

Sellics is an all-in-one platform catered to Amazon sellers, focusing on data-driven insights and PPC management. Their comprehensive dashboard provides me with detailed analytics on profit margins, PPC campaigns, and competitor performance.

Helium 10 vs Sellics

Sellics’ keyword research tool has been instrumental in enhancing my product ranking and optimizing ad campaigns. Additionally, the review management feature allows me to monitor and respond to customer feedback promptly.

ToolHelium 10Sellics
Basic Plan$37/month$57/month
Advanced Plan$97/month$97/month
Premium Plan$197/monthCustom Pricing
Free TrialYesYes

I have found Helium 10 and Sellics both to be valuable additions to my Amazon selling toolkit. While Helium 10 excels in product research and optimization, Sellics’ strength lies in analytics and PPC management.

Choosing between the two ultimately depends on your specific needs and budget constraints.

Helium 10 vs Sellics: Features

Keyword Research:

When comparing Helium 10 and Sellics for keyword research, both tools offer robust capabilities. Helium 10 provides tools like Cerebro and Magnet for in-depth keyword analysis, while Sellics offers features like Keyword Ranking and Sonar.

Product Research:

Helium 10 stands out in product research with tools like Black Box and Xray for product idea generation and validation. On the other hand, Sellics offers Product Detector and Product Research, focusing on market trends and product differentiation.

Listing Optimization:

For optimizing product listings, both Helium 10 and Sellics provide valuable features. Helium 10 offers Frankenstein for keyword optimization, whereas Sellics includes Content and SEO Analyzer to enhance listing quality.

Competitor Analysis:

When it comes to competitor analysis, Sellics shines with its Competitor Monitoring and Spy tools, providing comprehensive insights into competitors’ strategies. Meanwhile, Helium 10 offers Market Tracker and Profitability Calculator for analyzing competitor performance.


When it comes to user-friendliness, Helium 10 and Sellics both offer intuitive interfaces designed to support sellers in navigating their features with ease.

  • Helium 10 impresses with its clean and organized dashboard that provides quick access to its suite of tools. Navigation is straightforward, making it simple for users to jump between functions such as keyword research, product research, and listing optimization.
  • Sellics, on the other hand, boasts a user-friendly platform that caters to sellers of all levels. Its clear layout and user-friendly design allow for seamless exploration of its tools, including keyword ranking, product research, and competitor analysis.

Helium 10 and Sellics prioritize user experience, offering onboarding tutorials, webinars, and customer support to help sellers maximize their use of the platforms.

In terms of user-friendliness, both tools strive to simplify the selling process, ensuring that sellers can efficiently leverage the features provided to optimize their Amazon business.

Customer Support:

When it comes to Customer Support, both Helium 10 and Sellics excel in assisting their users.

Here’s how they compare in terms of customer support:

  • Helium 10:
    • Offers a robust help center with comprehensive articles and guides.
    • Provides prompt responses through email support for queries and issues.
    • Conducts regular webinars to educate sellers on the effective use of their tools.
  • Sellics:
    • Features a dedicated support team known for their responsiveness and helpfulness.
    • Offers personalized assistance through email and phone support to address user concerns.
    • Creates insightful tutorials to guide sellers through utilizing its features efficiently.

In the realm of Amazon seller tools, reliable customer support can make a significant difference in how smoothly you can navigate and optimize your Amazon business.

Both Helium 10 and Sellics acknowledge this importance, striving to offer top-notch customer service to assist their users at every step of their e-commerce journey.


In evaluating Helium 10 versus Sellics, it’s evident that both platforms excel in providing exceptional customer support to assist Amazon sellers.

Helium 10 offers a comprehensive help center, quick email support, and valuable webinars, while Sellics stands out with its dedicated support team, personalized assistance via email and phone, and informative tutorials.

Recognizing the significance of reliable customer support in optimizing e-commerce businesses, both Helium 10 and Sellics prioritize offering top-tier assistance to users.

Ultimately, the choice between Helium 10 and Sellics may come down to individual preferences and specific business needs, but rest assured, both platforms are committed to helping sellers succeed on Amazon.

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