Helium 10 Magnet Tool: Mastering Amazon Keyword Research

Are you looking for the best Amazon keyword research tool to help you with your product research? If so, the Helium 10 Magnet Tool is a great option. This comprehensive guide will explain how to use this powerful keyword research tool and how it can help you find the best keywords and search terms for your products.

You’ll learn about seed keywords, competing products, low-competition keywords, and more. Additionally, we’ll discuss how Helium 10’s Magnet Tool compares to other Amazon keyword research tools, including Amazon PPC.

By the end of this guide, you’ll have a comprehensive understanding of how to use the Helium 10 Magnet Tool and be able to create a keyword list that will give your products an edge over the competition.

What Is Helium 10 Magnet?

Helium 10 Magnet is an all-in-one software solution for Amazon sellers. It provides tools to help sellers increase their sales and profits, optimize their listings, and manage their Amazon business more efficiently. The main features of Helium 10 Magnet include keyword research, listing optimization, product tracking, automated repricing, review management, and competitor tracking.

Helium 10 Magnet Tool

With these tools, sellers can easily identify profitable keywords to target, optimize their listing to stand out on the search results page, track their products’ performance over time, and more.

Helium 10 Magnet also offers insights into competitors’ activities so that users can stay ahead of the competition. Overall, Helium 10 Magnet is an invaluable tool for any Amazon seller looking to take their business to the next level.

How Does Helium 10 Magnet Tool Work?

In Helium 10’s suite, you will find the Magnet tool specially made for keyword research. The Magnet tool analyzes Amazon’s database in depth to discover the most efficient keywords that help you attract your target audience to your Amazon store and products. 

The Magnet tool can optimize your listing and convert visitors into potential buyers on your Amazon FBA. Moreover, its simple application is easy to use, making it beginner-friendly and perfect for experts.  

Due to its user-friendly interface, Helium 10’s Magnet tool is divided into two parts.

1. Find Suggestions:

In the Find Suggestion section, enter your main keyword. The Magnet tool will match the keyword to the most popular and influential on Amazon and provide you with a list of all the top keyword searches you can use for your Amazon store. 

The best part about the Find suggestion section is that it enables you to discover long-tail keywords that are incredibly beneficial to optimizing your Amazon product listings. 

2. Analyze Keywords :

You will be left with thousands of results once the Find Suggestion tool generates all the keywords. However, the challenge now is to find the most efficient keywords from the lot. This is where the Analyze Keywords tool will come into use. 

Using the Analyze Keywords feature, you can enter around 200 different keywords. The Magnet 10 tool will now analyze all the entered keywords and suggest the most valuable ones according to your product listings.

How To Use Helium 10 Magnet Tool? 

If you are overwhelmed with no prior experience using a keyword research tool, the Helium 10 Magent tool is the perfect option. It is super simple to use and does not require much time and effort to get used to it. 

Helium 10 magnet tool can provide thousands of related keywords and help segregate the best ones for your Amazon store quickly. Below is the step-by-step guide on how to use Helium 10 Magnet tool. Moreover, we have explained each step in detail for improved understanding.

1. Head to Helium 10 Magnet Tool:

To begin your keyword research, open the Helium 10 magnet tool. Helium 10 has a systematic interface where you can find almost everything under your dashboard. Then, inside the dashboard, click on the Tools section to display all the various functionalities Helium 10 offers. 

Helium 10 Magnet Tool

You can find the Helium 10 Magnet tool under the keyword research section; tap on it to enter the tool.

2. Start Your Search:

Once you enter the Helium 10 Magnet tool, you will see a search bar in front of you. You can enter your keyword in the search bar. With Helium 10’s Manget tool, your keyword can consist of a single word, multiple words, or an entire phrase. 

However, add commas between your root keywords if

Search Any Keyword

 they are separate words, not sentences. After entering the keywords, review them once and hit the search button. 

Helium 10 Magnet tool lets you look up around 200 keywords in one go. Depending on your business and need, you can enter keywords accordingly. For example, determine the answers to questions like, are you trying to increase sales for a particular product or your entire Amazon listings? 

Keywords Research is always different for everyone. While some Amazon businesses generate profits from using hyper-specific keywords, others notice a boost in their sales with the help of generic keywords. 

3. Choose Your Amazon Marketplace:

Helium 10 Magnet tool helps you search keywords for eight different Amazon marketplaces. Select the country where you will sell your products when entering your keywords. 

Once you select your country and start researching relevant keywords, the Magnet tool will suggest the keywords it found earlier. Design on your requirements, you can adjust the criteria to get more accurate keywords according to your Amazon marketplace.

The default location is always the US, so if you are planning to sell in a different course, you can choose from the following options:

  • Germany 
  • Canada 
  • India
  • Spain 
  • France 
  • Great Britain 
  • India 
Note: If your store sells products in more than one country, conduct a different keyword search for each country. Otherwise, your keywords will get jumbled and create confusion. 

4. Narrow Down Your Research: 

Often when you conduct your first keyword search on the Helium 10 Magnet tool, you will have overwhelming results. However, it is difficult for a person to sit and pick out the most relevant keywords from thousands of options. 

Helium 10 Magnet Tool Filters

When you get your initial result, you should click on the Get Keywords button again you refine your search. You can continue clicking on the Get Keywords button until you get an accurate result; with each click, the search gets more filtered. 

Additionally, you can add more relatable words to help the keyword researcher provide you with valuable results. This way, you can save a lot of time and effort.

5. Analyze Final Results:

After refining and filtering your Research, you can now genin to analyze the keywords that the Helium 10 Magnet tool has generated. Four boxes at the bottom of your results page help you interpret and depict your essential data. 

Each box has a different function and helps you understand the proficiency of data each keyword contains. So, to know what each box offers, refer to the table below. 

Magnet tool Box  How does it help you?
First box  The first box combines the search volume, IQ score, CPR estimation, and match types.
Second box The second box mainly offers you the total number of organic and exact matches, and it also displays the total sum of keywords, including the original Manget tool keyword and the ones suggested by Amazon 
Third box It is an essential tool for every Amazon seller. When you enter your keywords, it will display the top three sellers on Amazon according to those keywords. This will help you understand the steps you must take to increase your Amazon store sales 
Fourth box  focuses on the minute details of your keyword research. It enables you to segregate extensive keywords to improve search results. 

6. Manipulate Research as per Your Requirements:

All users unsatisfied with their search results can add further keyword adjustments. Helium 10 Magnet tool has several robot filters that help you manipulate your keywords in various ways. 

By referring to the Magnet IQ filter, you can adjust several parameters. The Magnet IQ filter is an AI-based software that points to products and items with maximum search attempts and helps you determine the exact keyword for each product in your Amazon store. 

For 20 years, Amazon has grown tremendously in all aspects. However, Amazon has become a captivity selling platform for most online store owners. While it is beneficial for Amazon sellers to sell high profit-generating products, it has become difficult for customers to find the products they need. 

So, to be a successful Amazon seller, you must look for products that more and more people need, but only some sellers offer them for various reasons. Here the Manget tool can help you with its IQ score, where you can determine the efficiency of a product by the predicted score. 

7. Adjust Your Search Volume:

While search volume relates to the Helium 10 Magnet tool’s IQ score, you can interpret and analyze it independently. Moreover, you can also refer to the first box in your results section to view the preliminary search volume. 

Nevertheless, if you still need more than the search volume result, you can go on and classify it further. Use the Search Volum filters for any specific parameter you had in mind, which also helps minimize the number of search results. 

8. Increase The Wordcount: 

You may want to search keywords with a higher word count. However, the default word count in the Helium 10 Magnet tool is two keywords per search. So in cases where you have a long tail keyword, you can change the default setting and increase your word count to search for longer keywords. 

Increasing the word count in your keywords will help you lower your competition and be more specific. So when people search for something on Amazon, the chances of your product or store being on top are higher. 

For example, if most competitors use the word ‘dog leash,’ you can increase your keyword word count from 2 to 3 like ‘dog training leash. Remember that the word counts, the fewer the competitors’ chances to target and use it. 

9. Look For The Best-Selling Products:

While your primary goal is to stand out from competitors, you can still sell products in your Amazon store. However, just because your competitors are not selling products is not reason enough for you to sell it. 

Before adding any product to your Amazon store, you must see whether that product has any market value. The simple way to do it is to determine a product niche for your Amazon store and then look for the best-selling items in that niche. 

Use the Helium 10 Magnet tool to generate keywords that indicate top-selling products. You can even sell competitor products by using better and more exact keywords to boost your search results on Amazon. 

10. Try Some Advanced Filters:

Helium 10 Magnet tool has exceptionally advanced filters that help you filter your keyword research for improved results. For example, you are targeting quality buyers for your current product range. For example, you can use the Exclude Phrases Containing feature to remove terms that general non-quality buyers use in their searches, like ‘discount’ or ‘free.’ 

This is an excellent way to prevent stingy customers from viewing your website and not contributing to sales. The Advanced filters will help you attract customers who are genuinely interested in the product you sell and turn store visits into potential buyers. 

We have explained it to you with a simple example, and you can use the magnet tools and advanced filters for several purposes. 

11. Save Your Seach Data For Future Reference:

Once you complete your keyword research, analyze, and filter it, the Helium 10 Magnet tool allows you to save each search stage to refer to it anytime. Moreover, you can also transfer all the data from your Magnet tool.

If you use Microsoft Excel or Google Sheets, click the ‘Export Data’ button to transfer all the stored data in your Helium 10 Magnet tool to your Excel sheet. 

How is Helium 10 Magnet Beneficial For Amazon Sellers?

Helium 10 Manget tool is an irreplaceable asset for every Amazon seller, but do not just trust our word; go ahead and check out yourselves. 

Benefits  How do the benefits help an Amazon seller?
Impeccable keyword research tool   No better product research or keyword research tool in the market can beat the proficiency level of the Helium 10 magnet tool. The best part about the Magnet tool’s Keyword research is that it shows the number of competitors targeting the keyword and whether it is on the Amazon Choice results lists. 
The most extensive Amazon database worldwide  Regarding Amazon keyword research, what better software to rely on than Amazon? The Helium 10 Manget tool has direct access to the Amazon database, making it automatically a principal source.
Best tool for organic ranking and amplifying sales The A10 algorithm on Amazon enables it to rank the product according to the keywords buyers most search. The Helium 10 Magnet tools provide the most relevant and accurate keywords by exploring the Amazon database to amplify your sales.


Helium 10 Magnet tools are exceptional tools for all Amazon sellers. No matter what store you own, the Helium 10 Manget tool caters to every seller’s needs. With its elaborate and user-friendly interface, anyone can conduct keyword research to boost their Amazon sales effectively. 

FAQs: Helium 10 Magnet Tool

What is the role of the IQ filter in the Helium 10 Magnet tool?

The IQ filter generates an IQ score that determines the number of searches for a keyword rather than the number of competitors targeting it. For example, the keywords with high monthly searches that competitors do not commonly use will have a proficient score. 

How does the Smart Complete in Helium 10 Magnet tool help?

Smart Complete in the Magnet tool explores the terms used in the Amazon index and helps you generate matching keywords to optimize your product listings on Amazon.

Is Cerebro Product Rank helpful for small businesses on Amazon?

The Cerebro Product Rank tool is excellent, too, for all the small businesses on Amazon. The CPR tool will generate a score based on the keyword you will use for a particular product. This score will be the number of sales you must achieve for that specific product to rank on top. 

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