It’s every seller’s dream to establish a successful private label business on the Amazon marketplace. Compared to other forms of businesses, here your product is better exposed to millions of potential consumers within a few seconds.
But to run a competitive FBA business is not an easy feat to achieve since you are up against millions of merchants. Also, finding a popular product to sell that is also profitable enough can be quite challenging. To overcome this situation, Helium 10 offers you a complete seller package that helps you find a product to sell and successfully list it on Amazon.
The first step toward a profitable e-commerce business is finding a suitable product to sell. With Helium 10, your job is much easier thanks to the powerful product research tool – Black Box.
If you want to know more about Amazon product research and how Black Box archives this, you’ve come to the right place. In this article, I am going to talk about the tool itself, its features, and how it can help you find the best products to sell on Amazon.
Helium 10 Black Box: An Overview
Note: If you want to get detailed insights into Helium 10, then check our detailed Helium 10 review here.
Black Box is one of the tools from Helium 10’s seller suite. It’s a powerful search engine that helps you screen through millions of products on Amazon and finds the ones most suitable for you.
Black Box search helps you save hours of time you would normally spend on manual product search which by no means is an easy task. With Black Box, you are free from any guesswork and you can focus on more vital elements of your Amazon business.
Not only that, the tool consists of over 20 different filters to apply during product research to find exactly what you are looking for. These filters help you narrow down your options and provide more accurate search results.
For example, you can track down the products with the highest and lowest monthly revenue as well as according to their sales history, price, and the number of sellers.
All this information from the Black Box research gives you valuable insights into the products and their performance, ultimately allowing you to make a better decision.
Let’s have a look at some of the key features of Helium 10’s Black Box tool:
- Helps you find a winning product amongst 450 million products on Amazon.
- Has smart filters to further fine-tune your search and narrow down your options based on your exact needs and preferences.
- Compared to manual product research, Black Box provides quicker results within a few clicks.
- Provides you the data regarding products, keywords, niches, and competitors.
- Helps you find the products based on rating, monthly sales, revenue, number of sellers, price, and so on.
- Provides you with valuable data points you can use to find the most profitable product with the least competition possible.
Can Black Box Find What You Are Looking For?
Now the question is- Can Black Box find you the best winning product on Amazon? The answer is yes, it can, however, you can’t leave everything to it.
As I mentioned above, the tool does all the guesswork and data collection for you regarding the products, however, it’s up to you to analyze and understand the data and come up with a strategy that suits you the best.
Yes, with Black Box, you can save an ample amount of time that you can devote to other business-related activities including product listing, inventory management, and so on. But if you are thinking that you simply run a Black Box search and you are presented with a product to sell, you are somewhat wrong.
I advise you to go through some tutorials, and market research reports to understand in and outs of the FBA private label business and learn how different products perform in various niches. This knowledge will definitely help you perform effective product research using Black Box and you don’t have to rely on the tool entirely.
How does Black Box Work?
Black Box tool is a collection of algorithms and search filters that you can use collectively to find yourself a successful product based on your business requirements and personal preferences.
To launch Black Box, go to the homepage of Helium 10 and click on Black Box from the list of tools. Once you are in Black Box, you can see 5 tabs
- Products Tab
- Keywords Tab
- Competitors’ Tab
- Niche tab
- Product Targeting tab
Each tab contains 6 basic filters and a bunch of advanced filters that you can use to modify the screening process. Let’s have a look at each tab and how can you take advantage of each:
The product tab helps you find the trending products across the marketplace based on the categories and price bracket you choose. You can further widen your search by applying different filters such as monthly revenue, price fluctuation, product review rating, and so on.
One thing to keep in mind is that sometimes the products you find using certain parameters may just be a one-off item for a number of reasons. For example, sometimes the revenue of the product can be higher or lower based on an ongoing offer period.
You can apply more filters to further narrow down your options and go through each option and study its sales trends, price fluctuations, and highest/lowest sales period.
The keyword tab is there to find out what people are searching to buy on Amazon, in other words, the trending products which not many sellers have to offer.
To perform a keyword search, you can use these filters available:
- Search Volume – To set the number of people looking for a product. The higher the number, the more demand is for the product.
- Monthly Revenue – To look for the product with the income you are expecting to get.
- Price – To set a price limit for the products, based on your budget.
- Review Count and Review Rating – To set the number of reviews and overall rating of the products you have in mind.
- Category – If you have a certain product category in mind, you can apply it in the Category field.
The competitor’s tab is a great way to get a feel of the competition level for a particular product. Here you can find all the potential sellers for any product you are planning to sell.
All you need to do is put the product ASIN and hit the search button. Within a few moments, you can see all the products similar to the one you are searching for along with all the details including the number of sellers, price, monthly sales and revenue, and review ratings.
You can set the price you are targeting using the price filter to further limit the number of products.
There are other filters you can use to modify your search results.
- Price change
- Sales Change
- Best Sales Period
- Number of Images
- Item Weight
- Fulfillment Type
Niche Tab is helpful to find products from different niches. All you need to do is use the keyphrase related to the product you want to sell and hit the search button and you will see all the products which are ranked for that particular keyword.
Now, some products might be from a completely different niche that you want to target, sometimes you get interesting product ideas from another niche by playing around with the keywords related to your product.
If you find some product that interests you, you can copy the product ASIN and run a search using the competitor’s tab and find out more about the product and its sellers.
In Niche Tab you get similar filters as the Competitor’s tab that you can use to refine your search and include/exclude products in your search results.
Product Targeting tab
The product Targeting tab helps you find the product listings where you can individually advertise your product based on the CPC method.
The Product targeting data comes straight from:
- Customer Also Bought section
- Amazon Suggested
- Frequently Bought Together section
You can simply use your product ASIN and search. The Black Box presents you with a list of related products or products from the same niche which would be good to buy along with your product.
By using advanced filters, you can find the best listings to place your advertisements and catch buyers’ attention. You can further check the Frequently bought together, Amazon suggested and Customer Also Bought section from the right side of the search result to find the specific listings to advertise your product.
Black Box: Most Common Filters To Perform A Better Search
Now, let’s see how to use the parameters in the most efficient way to make the most out of the Black Box tool.
This section contains the product categories that you can choose to find a product to sell from. As a beginner, it’s important to find a product that has less competition but gives you enough profit margin to keep your business going.
Some products offer a high margin, and less return but usually, these are high competition products and it’s not easy to compete with the top Amazon sellers in the beginning. For example Electronics items, books, home appliances, and so on.
As a beginner you should start searching for the products from the following categories:
- Home & Kitchen
- Pet Supplies
- Sports Products
- Office Supplies
- Arts and Crafts
This filter allows you to search for the products from a certain price bracket. Usually, the higher the price you set, the bigger your budget will get because of cost per unit, higher shipping costs, and so on.
Now, this is totally budget-dependent. If you have a generous sum to start your business, you can start looking for products ranging from $100-$200. However, as a beginner, you can set the pricing between $20-$80
You can use this filter to find the products generating a specific monthly revenue. This helps you keep your ideal revenue in mind while looking for a product. Now, in most cases, this doesn’t turn out exactly how you plan, but still, it’s a good idea to keep this as a benchmark.
If you look for too low revenue, it’s not going to work for you, and high revenue will require more investment. Based on Helium 10’s sales analysis, it’s ideal to look for the products with a sales revenue varying from $3000 to $5500.
Review Rating & Count
Review count is the number of reviews a product has got on Amazon. Now, naturally, you want to look for the product with the highest review count due to its popularity. Also, a higher review counts heavily influences buyers’ decisions.
But, increased popularity brings you products with tough competition. If you are new to Amazon business, you might want to look for a product with a slightly lower review count (below 150)
This is one of the most important filters which helps you find what’s trending on Amazon? What are buyers looking for the most?
You can use this filter in the Keyword tab to find out the products and their related keyphrases. With the help of other tabs, you can easily target the trending products which not many sellers are offering at the moment.
There are several other parameters to consider when looking for a product using the Black Box tool:
- Word Count – This allows you to find products from a certain length of the keyword.
- Sales Year Over Year – This allows you to find the products with growing popularity.
- Price Change – Helps you find the items with variable prices.
- Sales Change – To find out the product’s sales trend
- Best Sales Period – This allows you to find products that sell well during a specific time period.
- Number of Images – Helps you find the product listing using a certain number of images.
- Weight – You can use this filter to find the products of a certain weight. You can find lighter products with this filter which are easier and cheaper to ship.
Epilogue: Does Black Box Find The Profitable Product?
This is all for the Black Box tool. Product Research is the foundation on which your entire Amazon Business rides. Find a winning product and you are on your way to marking your strong presence in the giant marketplace.
With helium 10 Black Box, your job is a lot easier since it gives you the option to find out the most promising product on the market based on your requirements. With so many filters available, you have a free hand to find out what you need.
Helium 10 has access to over 240 million Amazon products and is widely popular for its data accuracy, meaning you can rely on the numbers and figures it shows you. Now, how beneficial Black Box can be for you, depends entirely on you and your analytical skills. Yes, you have all the data, and estimations but it’s you who will be making the final judgments based on the historic data and presumptions from Black Box.
Frequently Asked Question
It’s a product research tool that is a part of the Helium 10 FBA seller suite. It uses various filters and parameters to help you find the most profitable products to sell on Amazon.
The tool consists of several tabs and filters. You can input your preferred limits and it is going to find you the products according to your preferences.
Yes, the Black Box has powerful algorithms to analyze Amazon listings and historical product data to find out the winning products. However, it depends on your analytical skills and how you can make the best out of the tool.
Black Box is part of the Helium 10 suite which is known for its accuracy. On average, the tool is almost 75% accurate, meaning 4 out of 5 times, you are likely to get the accurate estimations.