Helium 10 Black Box: How To Use It Efficiently In 2023?

Every seller dreams of establishing a successful private label business on the Amazon marketplace. Compared to other forms of businesses, here, your product is better exposed to millions of potential consumers within a few seconds.

But running a competitive FBA business is difficult since you are up against millions of merchants. Also, finding a popular, profitable product can be challenging. For example, helium 10 offers a complete seller package to overcome this situation that helps you find a product to sell and successfully list it on Amazon.

How To Use Helium 10 Black Box - OriellaPRNetwork

The first step toward a profitable e-commerce business is finding a suitable product to sell. With Helium 10, your job is much easier thanks to the powerful product research tool – Black Box.

If you want to know more about Amazon product research and how Black Box archives this, you’ve come to the right place. In this article, I will talk about the tool itself, its features, and how it can help you find the best products to sell on Amazon.

Let’s begin.

Helium 10 Black Box: An Overview

Note: If you want to get detailed insights into Helium 10, then check our detailed Helium 10 review here.

Black Box is one of the tools from Helium 10’s seller suite. It’s a powerful search engine that helps you search through millions of Amazon products and find the ones most suitable for you.

Black Box search helps you save hours you normally spend on manual product search, which is not easy. With Black Box, you are free from any guesswork and can focus on more vital elements of your Amazon business.

Helium 10 Black Box Overview

Additionally, the tool consists of over 20 filters to apply during product research to find exactly what you want. These filters help narrow your options and provide more accurate search results.

For example, you can track down the products with the highest and lowest monthly revenue according to their sales history, price, and number of sellers.

All this information from the Black Box research gives you valuable insights into the products and their performance, ultimately allowing you to make better decisions.

Helium 10 Black Box: Key Features

Let’s have a look at some of the key features of Helium 10’s Black Box tool:

  • It helps you find a winning product amongst 450 million products on Amazon.

  • It has smart filters to fine-tune your search further and narrow your options based on your needs and preferences.

  • Compared to manual product research, Black Box provides quicker results within a few clicks.

  • Provides you the data regarding products, keywords, niches, and competitors.

  • It helps you find the products based on rating, monthly sales, revenue, number of sellers, price, etc.

  • It provides you with valuable data points you can use to find the most profitable product with the least competition possible.

How Does Helium 10 Black Box Work?

The Black Box tool is a collection of algorithms and search filters that you can use collectively to find yourself a successful product based on your business requirements and personal preferences.

To launch Black Box, go to the homepage of Helium 10 and click on Black Box from the list of tools. Once you are in Black Box, you can see 5 tabs:

  • Products Tab
  • Keywords Tab
  • Competitors’ Tab
  • Niche tab
  • Product Targeting tab

Each tab contains 6 basic filters and advanced filters that you can use to modify the screening process. Let’s have a look at each tab and how you can take advantage of each:

Products Tab

The product tab helps you find the trending products across the marketplace based on the categories and price brackets you choose. You can further widen your search by applying filters such as monthly revenue, price fluctuation, product review rating, etc.

Product Tab

Remember that sometimes the products you find using certain parameters may be a one-off item for several reasons. For example, the product’s revenue can sometimes be higher or lower based on a continuous offer period.

You can apply more filters to narrow your options, review each option, and study its sales trends, price fluctuations, and highest/lowest sales period.

Keywords Tab

The keyword tab is there to find out what people are searching to buy on Amazon, in other words, the trending products which not many sellers have to offer.

Keyword Tab

To perform a keyword search, you can use these filters available:

  • Search Volume – To set the number of people looking for a product. The higher the number, the more demand is for the product.
  • Monthly Revenue – To look for the product with the income you are expecting to get.
  • Price – To set a product price limit based on your budget.
  • Review Count and Review Rating – To set the number of reviews and overall rating of the products you have in mind.
  • Category – If you have a certain product category in mind, you can apply it in the Category field. 

Competitor’s Tab

The competitor’s tab is a great way to get a feel of the competition level for a particular product. Here you can find all the potential sellers for any product you plan to sell.

Competitor’s Tab

All you need to do is put the product ASIN and hit the search button. Within a few moments, you can see all the products similar to the one you are searching for, along with all the details, including the number of sellers, price, monthly sales and revenue, and review ratings.

You can set the price you are targeting using the price filter to further limit the number of products.

There are other filters you can use to modify your search results.

  • Price change
  • Sales Change
  • Best Sales Period
  • Number of Images
  • Item Weight
  • Fulfillment Type

Niche Tab

The niche Tab helps find products from different niches. All you need to do is use the keyphrase related to the product you want to sell and hit the search button to see all the products ranked for that particular keyword.

Niche Tab

Some products might be from a different niche you want to target. Sometimes, you get interesting product ideas from another niche by playing around with the keywords related to your product.

If you find some product that interests you, you can copy the product ASIN and search using the competitor’s tab to find out more about the product and its sellers.

In Niche Tab, you get similar filters as the competitor’s tab that you can use to refine your search and include/exclude products in your search results.

Product Targeting tab

The product Targeting tab helps you find the product listings where you can individually advertise your product based on the CPC method.

Product Targeting tab

The product targeting data comes straight from:

  • Customer Also Bought section
  • Amazon Suggested
  • The frequently Bought Together section

You can use your product ASIN and search. The Black Box presents you with a list of related products or products from the same niche which would be good to buy along with your product.

By using advanced filters, you can find the best listings to place your advertisements and catch buyers’ attention. You can further check the Frequently bought together, Amazon Suggested, and Customer Also Bought sections from the right side of the search result to find the specific listings to advertise your product.

Black Box: Common Filters For Better Search Results

Now, let’s see how to use the parameters most efficiently to make the most out of the Black Box tool.


This section contains the product categories you can choose to find a product to sell. As a beginner, finding a product with less competition but enough profit margin to keep your business going is important.

Some products offer a high margin and lower return. Still, these are usually high-competition products, and it’s not easy to compete with the top Amazon sellers initially—for example, electronics, books, home appliances, etc.

As a beginner, you should start searching for the products from the following categories:

  • Home & Kitchen
  • Pet Supplies
  • Sports Products
  • Office Supplies
  • Stationary
  • Arts and Crafts


This filter allows you to search for products from a certain price bracket. Usually, the higher the price you set, the bigger your budget will get because of cost per unit, higher shipping costs, and so on.

Now, this is budget-dependent. If you have a generous sum to start your business, you can start looking for products ranging from $100-$200. However, as a beginner, you can set the pricing between $20-$80

Monthly Revenue

You can use this filter to find the products generating a specific monthly revenue. This helps you remember your ideal revenue while looking for a product. Unfortunately, in most cases, this doesn’t turn out exactly how you plan, but still, it’s a good idea to keep this as a benchmark.

If you look for too low revenue, it won’t work for you, and high revenue will require more investment. So based on Helium 10’s sales analysis, it’s ideal to look for products with a sales revenue varying from $3000 to $5500.

Review Rating & Count

Review count is the number of reviews a product has got on Amazon. Naturally, you want to look for the product with the highest review count due to its popularity. Also, a higher review counts heavily influences buyers’ decisions.

But, increased popularity brings you products with tough competition. If you are new to Amazon business, you might want to look for a product with a slightly lower review count (below 150)

Search Volume

This is one of the most important filters which helps you find what’s trending on Amazon. So what are buyers looking for the most?

You can use this filter in the Keyword tab to find the products and their related keyphrases. With the help of other tabs, you can easily target the trending products not many sellers offer.

Other Parameters

There are several other parameters to consider when looking for a product using the Black Box tool:

  • Word Count – This lets you find products from a certain keyword length.
  • Sales Year Over Year – This allows you to find the products with growing popularity.
  • Price Change – Helps you find items with variable prices.
  • Sales Change – To find out the product’s sales trend
  • Best Sales Period – This allows you to find products that sell well during a specific period.
  • Number of Images – This helps you find the product listing using a certain number of images.
  • Weight – You can use this filter to find products of a certain weight. You can find lighter products with this filter which are easier and cheaper to ship. 

IS Helium 10 Black Box Worth Your Money? 

Helium 10 Black Box is worth your every single money if you plan to toss your hat in the ring of FBA products; adequate product research is necessary, and Black Box turns a possibly exhausting process into a smooth effort. So if you don’t know how much Helium 10 costs you? Well, let me explain to you its pricing plan.

The Helium 10 Pricing plan varies according to the plan that you have selected. So let’s have a look.

  • Starter Plan: This plan will cost you $39 per month. 
  • Platinum Plan: This plan will cost you $99 per month. 
  • Diamond Plan: This plan will cost you $279 per month. 
  • Elite Plan: This plan will cost you $399 per month. 

So, which plan pricing plan you have selected depends on the type of product you will invest in and how much money you will invest in your FBA business.

Can Black Box Find What You Are Looking For?

Now, can Black Box find you the best winning product on Amazon? The answer is yes, it can; however, you can’t leave everything to it.

As I mentioned above, the tool does all the guesswork and data collection for you regarding the products. However, it’s up to you to analyze and understand the data and develop a strategy that suits you the best.

Yes, with Black Box, you can save ample time to devote to other business-related activities, including product listing, inventory management, etc. But you are somewhat wrong if you think you run a Black Box search and are presented with a product to sell.

I advise you to go through some tutorials and market research reports to understand the ins and outs of the FBA private label business and learn how different products perform in various niches. This knowledge will help you perform effective product research using Black Box, and you don’t have to rely entirely on the tool.

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Final Verdict: Helium 10 Black Box

This is all for the Black Box tool. Product Research is the foundation on which your entire Amazon Business rides. Find a winning product, and you are on your way to marking your strong presence in the giant marketplace.

With Helium 10 Black Box, your job is much easier since it allows you to find the most promising product based on your requirements. With so many filters available, you have a free hand to find out what you need.

Helium 10 has access to over 240 million Amazon products and is widely popular for its data accuracy, meaning you can rely on the numbers and figures it shows you. How beneficial Black Box can be for you depends entirely on you and your analytical skills. Yes, you have all the data and estimations, but you will make the final judgments based on the historical data and presumptions from Black Box.

Frequently Asked Question

How Accurate Is Helium 10’s Black Box Tool?

Helium 10’s Black Box Tool is a powerful tool for Amazon sellers to help them analyze and optimize their product listings. It uses sophisticated algorithms to provide accurate and comprehensive data on keywords, competition, pricing, and profitability. The tool also allows users to track changes in keyword rankings over time and view historical sales data.

What is Black Box Tool?

It’s a product research tool part of the Helium 10 FBA seller suite. It uses various filters and parameters to help you find the most profitable products to sell on Amazon.

How does the Black Box tool work?

The tool consists of several tabs and filters. You can input your preferred limits, and it will find you the products according to your preferences. 

Does the Black Box tool find profitable products?

The Black Box has powerful algorithms to analyze Amazon listings and historical product data to determine the winning products. However, it depends on your analytical skills and how to make the best of the tool.

What is the accuracy of Black Box data?

Black Box is part of the Helium 10 suite, known for its accuracy. On average, the tool is almost 75% accurate, meaning 4 out of 5 times, you will likely get accurate estimations. 

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