10+ Best Amazon FBA Tools You Should Consider In 2023

Are you looking to start selling on Amazon in 2023? If so, you’ll need the best Amazon FBA tools for success. With the right Amazon seller tools, you can do keyword research, monitor your buy box, and optimize your listings.

We’ve rounded up the 10 best Amazon seller tools for 2023 to help you get started. Whether you’re starting an Amazon FBA business or are already an experienced seller on the marketplace, these free and paid tools will help power your sales.

Best Amazon FBA Tools

Each of these top Amazon seller tools has unique features to help you succeed. From keyword research and analytics to inventory management and sales tracking, these essential resources will give you insights into what makes a successful sale. 

Whether finding the best keywords or optimizing your listings for maximum visibility on Amazon Seller Central, we have all the information you need to make smart decisions when running an Amazon FBA business. So without further ado, let’s look at the 9 best Amazon seller tools for 2023!

Why Are Amazon Seller Tools So Important?

Amazon Seller Tools are essential for anyone looking to sell on Amazon. These tools provide the necessary information and capabilities to ensure that your products stand out from the rest in the competitive Amazon marketplace.

Keyword research tools allow sellers to identify which keywords will help promote their product and increase sales, while free Amazon tools such as Buy Box provide access to data on pricing and competitors. One of the best Amazon Seller Central features is its ability to track your Amazon FBA business performance over time.

Finally, with a range of free tools available – including keyword generators and top Amazon product search results – it’s easy to find the best keywords for your products and optimize your listings for maximum visibility. In short, using Amazon Seller Tools can help you maximize your success in selling on Amazon.

List of 10+ Best Amazon FBA Tools In 2023


Amazon FBA Tools

Key Features


Jungle Scout

Product database, opportunity score, keyword tracker


Helium 10

Product research, tracking, Chrome extension


Viral Launch

all-in-one software suite, marketing services



Product tracker, estimator, analyzer



Repricing, inventory management, analytics


Merchant Words

Keyword research, SEO analytics



Competitor tracking, keyword optimization



Reverse ASIN lookup, opportunity finder



SEO toolbar for on-page optimization



Amazon price tracking

So here is the list of best Amazon FBA tools you should check once. Let’s get inside it.

1. Jungle Scout:

Jungle-Scout-Overview Best Amazon FBA Tools

Jungle Scout is also an Amazon tool that enables all Amazon FBA sellers to sell appropriate products on Amazon that could earn huge profits for the sellers. Jungle Scout uses some of the key metrics of Amazon, like the bestseller rank, the number of reviews, the number of units sold, sales, and several other features, to estimate the sales potential of the individual Amazon niche.

Note: Check our working Jungle Scout Discount to get an exclusive discount on Jungle Scout right away.


Jungle Scout utilizes several features, including keyword research and tracking of products to discover some of the winning Amazon products from where you can quickly increase your earned benefit in an adequate proportion without facing any complexity or mystery.

Some of the leading products of Jungle Scout are:

  • The JungleScout Web App enables the seller to easily find the products from the Amazon catalog per category and sale price using filters.
  • JungleScout Chrome Extension, all the sellers can conduct a survey tally of a large number of items with other items in terms of value.


  • Jungle Scout includes several learning tools for beginners and is very easy to use.
  • It has the unique feature of sending screenshots to third parties for collecting reviews.
  • It analyses the individual product variations in detail.
  • Possess high accuracy of estimation.
  • Involves good customer care service.


  • The Jungle Scout Lite and Basic versions have limited possibilities.
  • It needs some bug fixing while integrating the JungleScout web app with the extension.


  • The pricing of the Basic Plan is $49/mo.
  • The pricing of the Suite Plan is $69/mo.
  • The pricing of the Professional Plan is $129/mo.

2. Helium 10:

Helium-10-Overview Best Amazon FBA Tools

Helium 10 does almost everything on behalf of the seller. It is a complete tool with various functions to assist you in becoming a better Amazon seller with increased profit margins. Helium 10 features special tools that enable sellers to analyze their sales data with exact keywords. It is a completely user-friendly Amazon tool with a huge database of all Amazon products to help you become a successful Amazon seller.

Note: Check our working Helium 10 Coupon to get an exclusive discount on Helium 10.


Helium 10 has all the features that prove to be highly beneficial for all Amazon sellers. Helium 10 performs a detailed analysis of product research and refund function and optimizes listing. It also has a special feature to reverse all ASIN searches, performs inventory protections, and provides browser extensions convenient for individual sellers. Helium 10 features a list of beneficial tools for all Amazon sellers and helps them to organize their business and increase profits.


  • Helium 10 stands out to be the most comprehensive tool available in the market.
  • Extremely versatile with a dozen of beneficial tools for all Amazon sellers.
  • Highly affordable.
  • Its special analytical tool enables the sellers to analyze the business of other competitors.


  • Helium 10 appears to be quite difficult for beginners.
  • The Helium 10 starter plan comprises certain limitations.


  • The platinum version of Helium 10 has a monthly subscription of $99.
  • The diamond version can be availed at $199 per month.
  • The Elite version comes at a monthly price of $399.

3. Viral Launch:

Viral Launch Overview Best Amazon FBA Tools

Viral Launch offers immense programming features to amplify the income of all Amazon FBA sellers and positively impact Amazon. Viral Launch diligently focuses on all the dispatched products and works on advancing the list of Amazon. It also works on the naming structure, photography of items, and emails.

Note: Check our working Viral Launch Coupon Code to get an exclusive discount on Viral Launch.


Viral Launch provides accurate, personalized results for sellers. It comprises several software features that enhance product discovery, with detailed keyword research and marketing intelligence that produces better results with accurate databases. Competitive Intelligence enables the sellers to check the performance of other sellers and improve accordingly.


  • Several tools help to generate higher sales.
  • Amazon sellers can connect with several other manufacturers via Viral Launches.


  • Huge data is produced during analysis.
  • The intelligence tool does not always generate the correct results.


  • For beginners sellers, the Essentials plan costs $69/mo.
  • For intermediate sellers, the Pro plan costs $99/mo.
  • The Pro Plus ads plan costs $199/mo for expert sellers.

4. AMZScout:

AMZScout is among the best Amazon FBA tools that provide several features to run your FBA business smoothly. This tool can optimize your listing, find profitable products, calculate FBA fees, etc.

AMZScout Overview

What’s more beneficial to accessing this FBA tool is you can also analyze your sales data and price. Also, the premium plans are quite affordable, so any seller, whether advanced or beginner, can access the tool. Moreover, sellers can access its Web app and Pro extension.


AMZScout has almost everything that makes it an ideal option for sellers. It provides features like product researcher, keyword finder, reverse ASIN lookup, sales estimator, etc. So, this will be a complete set of tools sellers can access to maximize profit from Amazon. 

AMZScout recently added Pro extension and PPC evaluation by Sellics, which further helped to become the Pro FBA seller on Amazon. This is an excellent tool for searching for profitable products, optimizing product lists, and doing other stuff.


  • AMZScout provides accurate results about a product that can make a profit.
  • It provides dozens of features, including a stock estimator.
  • Premium plans are affordable for all sellers.
  • Reverse ASIN look and Pro Extension are also available.


  • Sales analysis sometimes confuses sellers 
  • No free access is available


  • The Pro Extension comes at $16 per month, but if you pay for lifetime access, you must pay only $499.
  • The Amazon Sellers Bundle is available for $29 per month, and for lifetime access, you need to pay $1499.

5. SellerLabs:

SellerLabs is an excellent software for those who want to grow their Amazon business and earn maximum profit. This FBA tool provides incredible features for the campaign of the products, such as a PPC campaign, keyword research, product details, real-time data tracking, inventory management, etc.

SellerLabs Overview

With the right marketing strategies and PPC campaigns, you can improve the traffic to your products. This, in turn, helps to improve your selling odds. Above this, you get real-time data notifications about stock and price tracking, which helps you stay updated and sell your products at competitive rates.


SellerLabs is one of the best eCommerce analyzer tools for FBA sellers. This software provides inventory management, PPC campaign, real-time data tracking, and more. So, you can run your marketing and campaign in the right direction and improve sales. 

In addition, you will get product review features that are useful for receiving product reviews from buyers. Overall, this could be an incredible tool for sellers to earn maximum profit. Furthermore, it provides an Amazon dashboard for easy access to the data.


  • SellerLabs is helpful in inventory management.
  • Good for PPC campaigns and real-time data tracking. 
  • Keyword finder to optimize your product listings.
  • Webinars are available to understand the tool and how it works.


  • Beginner sellers may feel trouble using the tool. 
  • No product finder tool is available.


Three plans are available, which are as follows: 

  • The Freemium plan is free and provides you with limited feature 
  • The Pro-Lite plan is available at $49 per month 
  • The Professional plan costs $99 monthly and covers all the features to run a successful campaign.

6. Merchant Words:

MerchantWords is also an excellent tool for FBA sellers that helps to track the competitors and accurate data about the keywords. This tool effectively finds the emerging trend and the rank 1 products on Amazon. Aside from this, sellers can access the tool for finding the right keywords to optimize the product lists.

Merchant Words Overview

MerchantWords is an incredible tool and beginner-friendly, so anyone can easily access the tool and start tracking their competitors and making their list to sell at competitive rates. With this tool, sellers can make excellent marketing strategies and profit by selling high-demand products.


MerchantWords provide excellent features such as deep market insight to know what others are selling and the ideal price to sell the products. In addition, it provides a Reverse ASIN lookup tool, Emerging trend analyzer, Page 1 Product, keyword explorer, and other tools. 

By collecting information about trending products and the right keywords, you can sell your products at the best prices and attract more visitors.


  • This tool is beginner-friendly and provides accurate data 
  • It makes it easy to explore keywords and also allows for to use of keyword multiplier 
  • Helpful in improving traffic which in turn benefits improving sales 
  • Digital Shelf allows discovering how to beat the competitors


  • Limited features available 
  • Enterprise plan is expensive


Four pricing plans are available, which are as follows: 

  • The silver plan comes with only $35 per month 
  • Golf Plan comes with only $79 per month
  • Platinum Plan comes with only $149 per month 
  • Enterprise Plan is expensive, and sellers must pay $749 per month. 

7. Sellics: 

Sellics is an excellent tool that is specially built for Amazon FBA. As you continuously grow your FBA business, think about management tools for Amazon sellers. It transfers data and metrics into actionable guidance to improve your process, which is very useful. 

Sellics Overview

It’s no doubt that Sellics is the best tool for Amazon Sellers who want to grow their FBA business. It also helps you pull data from your seller central account in real-time. This will save you time and efficiency to run your business successfully. 


Sellics offers robust features for all its users, such as product research, increased reviews on Amazon, tracking your profits, competitor analysis, Amazon SEO, inventory management, and Amazon PPC. 


  • Easy to use. 
  • Free learning resources are available. 
  • It allows you to monitor your competitor’s pricing.  
  • It can see the sale volume of the product you are interested in investing in. 


  • Sometimes this platform could get glitchy and slow. 
  • Customer support needs to improve. 


Sellics offers three different types of pricing plans. 

  • The Starter plan will cost you $250 per month. 
  • The Growth Plan will charge you $550 per month. 
  • The Pro Plan will cost you $550 per month. 

8. ZonGuru: 

ZonGuru offers the best and most reliable tools for Amazon Sellers that cover eBay listing, product research, email automation, and many more. It provides the most accurate data and estimation in the industry. It helps Amazon Sellers grab the most precious for their buck by offering a suite of tools that helps you benefit from Amazon. 

ZonGuru Overview

ZonGuru is a very useful tool for product and market research. It helps sellers to save time in the process of boosting their business. So for any Amazon seller looking to get robust data insight and want to increase their Amazon business, ZonGuru is worth it. 


ZonGuru offers advanced and robust features for all its subscribers, such as a niche finder, email automation, product research, IP monitoring, listing optimizer, sales spy, and customer engagement. 


  • Offers free demo
  • Provide mobile application and Chrome extension 
  • It has robust tools that boost your brand sale
  • It has an essential feature for growing your FBA business


  • Little bit pricy 
  • Need to improve customer support 


ZonGuru offers two different types of pricing plans:

  • The Researcher plan will charge you $39 per month. 
  • The Seller plan will charge you $49 per month.

9. MozBar:

MozBar is a powerful SEO (Search Engine Optimization) tool from Moz. It’s an application that helps you monitor how your website ranks on search engines like Google, Amazon, and Bing, as well as analyze the competition for keywords in your niche. You can use it to research competitors’ websites, identify link-building opportunities, and more.

MozBar Overview

MozBar is highly customizable, so you can easily tailor it to your needs. It includes a variety of features that help simplify the process of analyzing websites and optimizing content for search engines.


One of the most useful features of MozBar is its real-time SERP analysis. It provides an overview of a website’s ranking, traffic, and engagement metrics right on the SERP page. This makes it easy to compare your site against competitors and identify opportunities for improvement. 


  • Easy to use and navigate interface
  • Helpful for link-building strategies
  • Free to use and available on both desktop and mobile
  • Provides accurate data and insights for Amazon sellers


  •  Limited features compared to paid tools
  •  May be overwhelming for beginners due to the amount of data it provides


MozBar offers three different types of pricing plans.

  • The Standard plan costs $99 per month.
  • The Premium plan is available for $179 per month.
  • The Elite plan is the most expensive of the four plans at $599 per month.

10. Keepa:

Keepa is a vital Amazon analytics tool that tracks pricing, sales rank, revenue estimates, and inventory for products over time. It gathers accurate Amazon data and displays historical charts to inform pricing and stock decisions. The extension integrates Keepa’s data on listings. 

Keepa Overview

Sellers can monitor competitors, optimize strategy, find opportunities, and get alerts. Keepa provides essential commerce insights, especially through reporting. Many find the free version of Keepa sufficient already. It is an invaluable asset for Amazon sellers, vendors, and shoppers looking to unlock profitability.


One of the most useful features of Keepa is its real-time price and inventory tracking capabilities. Keepa provides up-to-the-minute pricing data for any Amazon product directly on the listing, enabling users to monitor price changes and competitor fluctuations over time closely. 


  • Accurate and up-to-date data direct from Amazon
  • Helps sellers optimize pricing strategy
  • Let sellers see competitor pricing fluctuations
  • Free basic package available
  • Easy-to-use Chrome extension


  • Limited analytics compared to paid plans
  • Doesn’t integrate with repricing software
  • Lacks sales estimation capabilities


Keepa offers two different types of pricing plans.

  • Basic Plan: $99 per month
  • Standard Plan: $199 per month

Why Software Tools Are Essential for Growing Your Amazon Wholesale Business

Software tools are essential for growing your Amazon wholesale business because they automate tasks, save time and money, improve efficiency, and provide valuable insights to help you make informed decisions.

Automating repetitive tasks like product research, pricing calculations, customer support, and inventory management can free up time to focus on other areas of your business. Additionally, software tools can help you stay organized and track orders, customer information, and inventory levels.

By utilizing the right software tools, you can save money by eliminating the need for manual labor and reducing costly errors. Finally, with the right software tools, you can improve the accuracy and speed of your business processes. 

This will help you to reduce operational costs, as well as improve customer satisfaction by ensuring
that they efficiently receive their products or services.

Related Read:


This article constitutes some of the best product research tools for Amazon. Amazon sellers can use any tools to extend their business on Amazon and increase their profits. Unique features of individual FBA tools have made it easier for all FBA sellers to establish their products in the online platform and gain benefits.

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