Amazon Listing Optimization Guide For 2023 (Step-By-Step)

Amazon Product listing optimization is essential for running a successful Amazon business. Consider being at the top of the Amazon search page with a high sales conversion. The more people are aware of you, the more they will trust you and buy your products. This is the step-by-step process of Amazon seller success. 

The first step, however, is always the most difficult, but with Amazon product listing optimization, it is simple. You probably want to know what Amazon product listing optimization is. Don’t worry; the article below will explain what Amazon product listing optimization is and how to do it.

So without wasting another second, let’s dive into the article now!

Amazon Product Listing Optimization: Overview

Amazon Product listing is a page that guides customers about the product they are looking for. It includes the product’s price, image description, reviews, etc., to thoroughly inform you about the products. 

Amazon product listing optimization is a process of optimizing your product page to increase traffic. There are millions of products on Amazon in each category. When you search for a product, the product pages that appear on the first page are product listing-optimized pages.

In simple words, let’s say you are searching for a lip balm now; Amazon has thousands of lip balms from different brands on its platform, but only a few of them appear right above the Amazon page. Due to product listing optimization, more people tap on these lip balm pages, and the traffic on these pages is much higher than the lip balms on the 3rd or 4th product page. 

Now you know what Amazon product listing optimization is, so the next step would be how to optimize your listing and increase your product sales.

How To Optimize Your Product Listing On Amazon?

Product listing optimization is not a difficult thing. If done correctly, you will notice a significant lift in your product pages to the above.

Follow the below steps to optimize your product listing on Amazon.

Step #1. Do keyword research.    

Don’t immediately rush toward writing your product description and uploading product images. Start with looking for the SEO-optimized keywords first; for this, you can analyze the product pages appearing on the 1st page of Amazon and write down all the keywords related to your products that are repeated in their description. These keywords are the ones that your customers would write in the search bar while searching for your product on Amazon. 

For instance, when a shopper searches for a face wash, they might search by typing “face wash,” “face wash for acne-prone skin,” “charcoal face wash,” etc.; when you add these keywords to your product page in a way that appears natural, your product would have a better ranking on amazon.

Step #2. Work on images.

Any customer would want to look at a product before buying it, so uploading blurred, unattractive, and just a few product images would harm your page ranking. Make sure to keep your pictures 1000 pixels by 1000 pixels and focus on creating the main image as informative as possible. Also, upload various photos of your product, and remember to add images in the product descriptions. 

Step #3. Optimize product title.

Your title plays the most crucial part in ranking your product, so concentrate a lot on your product title. Remember to add search-engine-optimized keywords in your title and make it short, crisp, and informative. Additionally, add your main keyword as the first letter or in the first line of your title to make it easy for the Amazon algorithm to track it.

Step #4. Use more bullet points.

Adding bullet points to describe your product immediately catches your customer’s attention. The short and informative bullet points explain your products to your customer in the least amount of time; hence using bullet points in comparison to long paragraphs would catch both your customer and Amazon algorithms’ attention.

Step #5. Optimize your product description.

Use long tail and short tail keywords in your product description and make it unique by not copying the information you have already mentioned in the bullet point. Do a competitor analysis to determine what product descriptions are helping your competitors rank on Amazon. Provide your brand’s information, its aim, and your product’s unique selling proposition to attract your customers.

Step #6. Add testimonials.

A good product rating increases your credibility, and your customers are most likely to buy your product if they see good reviews. So, try asking for product reviews from your buyers to allow Amazon to see your worth and rank you better.

Step #7. Provide A+ content.

A+ content is the most likely to increase your sales by 3-10%. It is a feature in Amazon that requires your brand registry to earn credibility with shoppers and stand out in the crowd. Display your product’s benefits and follow all the above steps, i.e., attractive images, 1000 words in length informative product description with optimized keywords, bullet points, and an optimized title to provide A+ content.

Step #8.  Use backend keywords.

Backend keywords might not be visible to shoppers but are visible to Amazon’s Algorithm. They increase search ranking, and these keywords are in technical language written in your title, product description, or URLs.

How To Successfully List A New Product On Amazon?

While listing your new product on Amazon may seem tricky, it doesn’t have to be intimidating. Just follow these easy steps to list your product successfully:

Step #1. Choose Your Product Category.

First, select the relevant product category for your item. This will help buyers find your product among the millions of others on Amazon.

Step #2. Create an Account.

To list your product on Amazon, create an account by providing your contact information and payment methods when prompted.

Step #3. Choose a Listing Template.

After creating your account, select a listing template while uploading your product. Amazon provides several pre-made templates for different items, including fields for product specifications, images, descriptions, and more.

Step #4. Fill in the Details.

Select a template, and provide key product details such as name, description, price, and specifications. Your product listing should be complete and enticing for greater customer interest.

Step #5. Upload Images.

Including a product, image is essential for buyers to visualize the product before they make a purchase. Feel free to add more images as per the need.

Step #6. Submit for Approval.

Once you’ve completed all the necessary details and uploaded your images, you can submit your product for Amazon’s approval. This process generally takes a few days.

Step #7. Monitor Your Listing.

After your product is approved and live on Amazon, it’s important to monitor it closely. This helps track sales and enhance the customer experience when buying your product.

What Is Amazon’s A9 Algorithm?

A9 Algorithm is a methodology that Amazon uses to decide how to rank a product on its search ranking, just like Google uses an algorithm for determining what articles or blogs should rank on the first page and which ones should rank on the below pages. Amazon’s A9 Algorithm is considered quite similar to Google’s search ranking, and it’s not true that these two are identical as the Amazon A9 Algorithm works based on a product’s overall performance, such as sales, conversion, customer interest, and not just keywords. Products that people purchase a lot are ranked higher on Amazon. 

Related Read;

• Best Amazon Keyword Research Tool

Summing Up! Amazon Listing Optimization

That wraps up Amazon product listing optimization. Hopefully, all your questions regarding Amazon product listing are answered now. The article above gives you detailed information about Amazon product listing optimization. 

To summarize, Amazon product listing optimization is the process of enhancing your product page so that it appears high on the search list of your customers when they are looking for products similar to yours. To optimize your Amazon product listing, focus on the following.

1. Adding relevant and most searched keywords related to your product in your product description, title, and URL without stuffing them.
2. Optimizing your product images and adding bullet points.
3. Use your main keyword as the first letter of your product title and ask for reviews.
4. Trying your hands at A+ content and backend keywords.

We made you understand Amazon product listing optimization. Let us know your Amazon product listing optimization queries in the comments below.

FAQs: Amazon Listing Optimization