Agencies: Brands2Life, Fink & Fuchs Public Relations AG, Horn
The creators of SaaS for IT, ServiceNow engaged Oriella to raise its brand awareness leading up to a critical liquidity event. The team, however, faced several distinct challenges:
The Oriella team responded with a quick-to-market strategy designed to make a bold entrance in multiple markets, simultaneously:
Oriella’s efforts rapidly increased brand awareness for ServiceNow in all targeted global markets. Key results included:
The team was able to go beyond media coverage to secure needed visibility in key consumer and financial sectors – vital as ServiceNow continued to prepare for a liquidity event.
“Oriella’s integrated strategies helped solidly position ServiceNow on the global stage. The team’s ability to work quickly and leverage on-the-ground expertise to deliver local results in multiple markets was especially instrumental in delivering valuable brand awareness.”