Agencies: Brands2Life, Horn
Escape Studios is one of the top computer graphics (CG) academies in the world. Founded in the UK, Escape Studios engaged Oriella as it prepared to expand its annual CG Whiz contest to the US, in conjunction with the launch of its new Los Angeles campus. The team’s mission was to:
Brands2Life partnered with Horn to develop a coordinated PR and social media strategy, which included:
Oriella’s coordinated approach contributed to an over 30% increase in entries to Escape Studio’s annual CG Whiz competition. Many of those entries came from the US, including the eventual contest winner. The team also expanded the client’s social media presence, resulting in nearly 1100 Facebook likes and 900 new Twitter followers.
“Oriella’s promise of international strategy and local results appealed to me as we prepared for our US launch. Brands2Life coordinated seamlessly with Horn, ensuring our messaging was consistent in both target markets; and their centralized approach to account management made for a streamlined and efficient experience.”
— Isabelle Duarté, Marketing Director, Escape Studios