Agencies: Horn, VIANEWS
BitDefender is the creator of award winning, internationally certified Internet security and anti-virus software. Headquartered in Romania, the company first came to Oriella partner Horn to build its profile in the US, and soon engaged VIANEWS to help launch its brand in Brazil.
The Oriella team was tasked with:
The Oriella team developed an innovative content strategy that combined video, social applications and games, along with a targeted PR campaign that ran simultaneously in the US and Brazil:
In just six months, BitDefender went from unknown brand to notable force in Brazil. Key results included:
In addition, the team’s video/social app campaign was recognized with numerous design awards and further established BitDefender’s position as a global market leader.
“Establishing and growing our brand in multiple markets around the world was a daunting task. Oriella’s intimate knowledge of the global communications space, along with their teams of local experts, delivered the coordinated strategy we needed to make a meaningful impact.”
Mat Hicks, Head of Public Relations, BitDefender