Agencies: CLIPPING, Fink & Fuchs Public Relations AG
The German manufacturer of photovoltaic modules engaged Oriella to raise its brand awareness in Germany and France. Fink & Fuchs PR has been helping Schott Solar to anchor this pole position with the relevant stakeholders for 3 years now. To do so, they draw on the entire repertoire of PR tools – from the political press interview to CSR campaigns for the education sector. In the roll-out to France, it was important to concentrate on a market entry strategy and on the prime target group of solar installers. The team faced several challenges:
The Oriella team responded with a quick-to-market strategy designed to make use of as much content as possible from the more mature German PR team without losing the grip of the local connections in France.
Today, Schott Solar occupies the strategic/thematic leadership slots in the top tier media as they relate to energy and, thanks to the new brand positioning, has been able to stimulate business demand significantly – both in Germany and France. Key results included: