Trends

Our German agency Fink & Fuchs has concluded a three year study entitled “Social Media Governance”, a joint project with the University of Leipzig and pressesprecher magazine investigating the state of social media in Germany today and how it will develop in the future.

Despite a smaller growth forecasted for this year, Brazil begins the second semester showing significant recovery and continues to be the focus of several companies that see enormous potential in the “B” of the BRIC (Brazil, Russia, India, China) economies. In many cases, PR agencies represent the first door for companies willing to participate in Brazilian market.

Social Media Communications in Corporations and Organizations: Larger budgets, more management support, yet still little evaluation

Technology trends come and go – and using technical jargon is tempting in order to show that you are on the edge of things. But the PR and communication industry has a responsibility to stay awake and not get caught with the Abstract Noun Disease. We are so eager to take on any new emerging technology trend that we often miss what the story is really about. The abstractions become balloons drifting away from the audience.

Yesterday we released our 5th annual Oriella Digital Journalism Study that tracks trends and changes in digital media and publishing over time. Here are four takeaways for PR pros and communicators that we learned from the findings.

We are very excited to reveal the findings of our 5th annual Oriella Digital Journalism Study today. This year’s study marks more clearly than ever the deepening penetration of digital and social media into all areas of news gathering and reporting. And thanks to recent growth in our network in Asia-Pacific, this year we provide a truly global perspective spanning both emerging and mature markets.

This post originally appeared as an article by Sabrina Horn in PR Week on May 11, 2012.  

Public relations is going through fundamental shifts that will change how we think about and utilize it forever. Simply put: PR just can't operate in a silo anymore.

In continuing with our series of interviews with new partners, we asked EASTWEST PR about trends in communications and PR in China and Singapore. It's loud and clear that digital media is effecting every aspect of business there -- from consumer behavior and brand engagement to agency service offerings and PR tactics.  EASTWEST's associate director Christian Dougoud explains in this insightful Q&A.    

Vero Public Relations recently joined Oriella which expands our reach into Vietnam, Thailand and Cambodia.  Clāra Ly-Le, head of the agency's Vietnam office, gives us a first hand look at the business, technology and communications trends there. 

Q. What economic and business trends are now making the biggest impact in Vietnam?