Social Media

Our German agency Fink & Fuchs has concluded a three year study entitled “Social Media Governance”, a joint project with the University of Leipzig and pressesprecher magazine investigating the state of social media in Germany today and how it will develop in the future.

Despite a smaller growth forecasted for this year, Brazil begins the second semester showing significant recovery and continues to be the focus of several companies that see enormous potential in the “B” of the BRIC (Brazil, Russia, India, China) economies. In many cases, PR agencies represent the first door for companies willing to participate in Brazilian market.

Social Media Communications in Corporations and Organizations: Larger budgets, more management support, yet still little evaluation

Yesterday we released our 5th annual Oriella Digital Journalism Study that tracks trends and changes in digital media and publishing over time. Here are four takeaways for PR pros and communicators that we learned from the findings.

We are very excited to reveal the findings of our 5th annual Oriella Digital Journalism Study today. This year’s study marks more clearly than ever the deepening penetration of digital and social media into all areas of news gathering and reporting. And thanks to recent growth in our network in Asia-Pacific, this year we provide a truly global perspective spanning both emerging and mature markets.

Is Twitter a valid news source for journalists? Is there a role for professional journalism in media driven by user-generated content? These were two of the key themes of an held over the summer by CorpComms Magazine. Giles Fraser, Co-Founder of our UK partner Brands2Life, was joined on the panel by Paul Murphy of the Financial Times' Lex column and Mark Leftly from the Independent on Sunday, and here are the edited highlights:

Despite growing investments in and increased use of social media, many companies, non-profit organizations, governmental institutions and associations in Germany, Austria and Switzerland are far from utilizing the full potential of these communication channels.

UK partner Brands2Life held its annual "Technology Trends" event recently, at which a panel comprising journalists from the Sunday Times, Wall Street Journal and Financial Times discussed the key technologies that will shape 2011. The debate also presented some new insights into the challenges facing communications this year, which Brands2Life Co-Founder Giles Fraser summarises in an article on Brands2Life's website.

Benchmarks from one of the world biggest economies.