This post originally appeared as an article by Sabrina Horn in PR Week on May 11, 2012.
Public relations is going through fundamental shifts that will change how we think about and utilize it forever. Simply put: PR just can't operate in a silo anymore.
In continuing with our series of interviews with new partners, we asked EASTWEST PR about trends in communications and PR in China and Singapore. It's loud and clear that digital media is effecting every aspect of business there -- from consumer behavior and brand engagement to agency service offerings and PR tactics. EASTWEST's associate director Christian Dougoud explains in this insightful Q&A.
Extending our reach across Asia, today we announced the addition of Vero Public Relations to the Oriella PR Network. Vero PR is based in Thailand and Vietnam and also serves clients in Cambodia, Laos and other regions in Southeast Asia. An award-winning full-service agency, it specializes in both traditional and digital public relations and has been noted for its work with multiple Fortune 500 companies, trade groups and government agencies.
Vero Public Relations recently joined Oriella which expands our reach into Vietnam, Thailand and Cambodia. Clāra Ly-Le, head of the agency's Vietnam office, gives us a first hand look at the business, technology and communications trends there.
Q. What economic and business trends are now making the biggest impact in Vietnam?
We’re excited to introduce our new website today. Our primary goal with the new site is to convey Oriella’s leadership and differentiators both directly with content and metaphorically through design and user experience.
A few highlights:
Botica Butler Raudon is the newest agency to join Oriella - just last month - which expands our reach to New Zealand. From our first conversation with founder Allan Botica, I was impressed with his client portfolio and approach to communications, but also his candor and wit. I like this Q&A for all of those same reasons and for the insight into New Zealand's leadership and history.
Q. What is Botica's story, in a nutshell?
Everyone here at Oriella is happy to welcome Buman Media to the network. Buman is one of the hottest tech PR agencies in Russia, based in Moscow. We sat down with agency founder Natalia Bucelnikova to get her thoughts on current affairs, media trends and PR best practices in Russia. Here's the interview.
Q. What is Buman's story?