The Orbit

In continuing with our series of interviews with new partners, we asked EASTWEST PR about trends in communications and PR in China and Singapore. It's loud and clear that digital media is effecting every aspect of business there -- from consumer behavior and brand engagement to agency service offerings and PR tactics.  EASTWEST's associate director Christian Dougoud explains in this insightful Q&A.    

Extending our reach across Asia, today we announced the addition of Vero Public Relations to the Oriella PR Network.  Vero PR is based in Thailand and Vietnam and also serves clients in Cambodia, Laos and other regions in Southeast Asia.  An award-winning full-service agency, it specializes in both traditional and digital public relations and has been noted for its work with multiple Fortune 500 companies, trade groups and government agencies.

We’re pleased to announce that EASTWEST PR – with offices in Beijing, Shanghai and Singapore – has joined Oriella as our newest partner.

Botica Butler Raudon is the newest agency to join Oriella - just last month - which expands our reach to New Zealand. From our first conversation with founder Allan Botica, I was impressed with his client portfolio and approach to communications, but also his candor and wit. I like this Q&A for all of those same reasons and for the insight into New Zealand's leadership and history.
Q. What is Botica's story, in a nutshell?