Oriella Expands Global Reach with New Partners in Russia and New Zealand

We're pleased to announce that Oriella has added two new agency partners – Botica Butler Raudon Public Relations in Auckland, New Zealand, and Buman Media in Moscow, Russia – to our global agency alliance. The new partner additions extend our reach for companies wanting to interact with audiences in Eastern Europe and Asia Pacific. Both agencies are independently-owned firms with senior counselors, known for their expertise and quality of service, as well as their strength in business and technology communications. Oriella is going into its fifth year and by welcoming Botica and Buman Media into the network we’re continuing to bring together the world’s best independent PR agencies.

About Botica Butler Raudon

Since 1987 Botica Butler Raudon has been helping fast moving clients tell their stories in New Zealand and in markets around the world. Botica offers a full range of communications services in the practice areas of media, investor, government, community and internal relations.

Botica Chairman Allan Botica said, “We were initially impressed with the global industry leadership demonstrated by Oriella in publishing its annual digital journalism study. Looking further we quickly identified other areas of common interest. And joining the Oriella network made good sense to our clients: New Zealand is a small country with an export-lead economy, so innovative companies have to gain access to international markets in order to grow. The Oriella network allows us to put our clients in touch with agile, like-minded PR companies in key markets.”

About Buman Media

Buman Media PR Consultancy was established in 2009 and today is the creative team of experts providing PR services to the leading Russian and international companies. Among their customers are Adobe Systems, Headhunter, Alawar Entertainment, Allied Telesis and others. Buman Media offers a wide range of PR services and social media promotion and is always open to new ideas and outstanding projects. Natalia Buchelnikova, founder and managing director, developed her career at two London PR agencies, Lexis PR and Say Communications; she later worked as a corporate communications consultant in the Moscow office of the international PR agency Mmd. Since 2009, Natalia has been at the helm of her expert team providing PR services both in the traditional and social media.

Natalia said, “We are very glad to join Oriella and get an opportunity to cooperate with the leading PR consultancies worldwide. I believe that expansion of Buman Media’s regional presence will be appreciated by our clients looking for new sales markets and will bring new accounts interested in the Russian market”.


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