April 2012

Digital Communications on the Rise in China and Singapore: Q&A with EASTWEST PR

Mon, 04/30/2012 - 09:01 — shannon.latta@horngroup.com

In continuing with our series of interviews with new partners, we asked EASTWEST PR about trends in communications and PR in China and Singapore. It's loud and clear that digital media is effecting every aspect of business there -- from consumer behavior and brand engagement to agency service offerings and PR tactics.  EASTWEST's associate director Christian Dougoud explains in this insightful Q&A.    

Categories: 
Interviews & Insight
Partner Updates
Trends

Four Best Practices for Smarter Global Digital Communications

Thu, 04/12/2012 - 07:46 — shannon.latta@horngroup.com

By Sabrina Horn, Horn Group

This article originally appeared in PR News on April 5, 2012.

Like it or not, you’re now a technology company.

Categories: 
Interviews & Insight

Oriella Expands Into Southeast Asia with Vero Public Relations

Mon, 04/02/2012 - 08:54 — shannon.latta@horngroup.com

Extending our reach across Asia, today we announced the addition of Vero Public Relations to the Oriella PR Network.  Vero PR is based in Thailand and Vietnam and also serves clients in Cambodia, Laos and other regions in Southeast Asia.  An award-winning full-service agency, it specializes in both traditional and digital public relations and has been noted for its work with multiple Fortune 500 companies, trade groups and government agencies.

Categories: 
Oriella News
Partner Updates

Spotlight on Vietnam: Conversation with New Oriella Partner Vero Public Relations

Mon, 04/02/2012 - 08:02 — shannon.latta@horngroup.com

Vero Public Relations recently joined Oriella which expands our reach into Vietnam, Thailand and Cambodia.  Clāra Ly-Le, head of the agency's Vietnam office, gives us a first hand look at the business, technology and communications trends there. 

Q. What economic and business trends are now making the biggest impact in Vietnam?

Categories: 
Interviews & Insight
Oriella News
Partner Updates
Trends