Oriella partner Christian Dougoud, head of digital at EASTWEST Public Relations, provides his insights into one of the hottest communication tools in China, WeChat, and tell us how businesses can use it to their advantage.
Mobile marketing in China
China is the world's largest mobile phone market with over million 900 subscribers. Two-thirds of subscribers are held by China Mobile the other one-third is split between Unicom and Telecom.
WeChat, an eCommerce Facebook?